Powered by Keratin Alpha Tech and Amino Acids.

Up to 5x smoother hair with up to 2x less frizz.²

Controls unwanted volume for daily styling in half the time.³

The Tech

KERATIN ALPHA-SHAPER + AMINO ACID CHAINS.

The Keratin Alpha Sleek range has been formulated with stylists for all those who want to reduce frizz, improve smoothness and keep hair straighter and softer, with results that last.

It delivers long-lasting, lively smoothness with natural movement whilst preserving fibre integrity.

Reprogramming hair by acting at the Keratin Alpha level to smooth the fibre and to control frizz and volume.

¹Consumer test on 68 participants, 1 application/week for 4 weeks. Based on 15 day break observation.
²Instrumental test after 4 uses of Smooth Transformer.
³Instrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine.
⁴No sulphated surfactants.
⁵Instrumental test.
⁶Instrumental test after 1 application of shampoo, mask & serum.