Made By Mitchell

Made By Mitchell was created by UK makeup artist Mitchell Halliday, built on the belief that makeup is a form of self-expression that should feel inclusive, joyful, and easy to play with. Made by Mitchell regularly goes viral on social media, not only because of the name attached to it, but also because the formulas are excellent, the shade ranges are extensive, and the products are clearly made by someone who lives and breathes beauty. Launched in 2020 with the now-iconic Blursh, the brand has grown at a remarkable pace, becoming one of the most talked-about indie makeup brands in the UK and beyond.

What started with Blursh, a viral liquid-to-powder blush, has developed into an extensive range of shade-diverse, blendable, buildable makeup. The Curve Case Matte Cream Blusher & Bronzer Palette is one of the most iconic products in the range, a beautifully curated cream palette that makes sculpting and flushing the complexion effortlessly easy. The All Smudge No Budge Eye Liner Pencil is equally beloved, delivering precise or smoky definition that genuinely holds its own throughout the day. The Shine Slime Body Glow Highlighter has earned a devoted following for its blinding, full-body luminosity that photographs beautifully, while the Beam Lip Gloss rounds things out as a high-shine, nourishing lip finish that is genuinely hard to put down.

Blursh is Made By Mitchell's viral hero product, a liquid-to-powder blush that transforms from a creamy liquid on application into a weightless, blendable powder finish on the skin. Apply a small amount directly to the cheeks and blend quickly with fingers or a brush for a natural, skin-flushed effect that sits beautifully without creasing or fading. It is multi-use by design, working equally well on the eyes and lips for a cohesive, monochromatic look, and the extensive shade range means there is a Blursh for every skin tone and mood.

Mitchell's main goal with anything he creates is simple: made by him but made for everyone. A shade for everyone, a formula for everyone, a finish for everyone. The Truth Tint Skin Tint is a brilliant example of this, spanning an impressive shade range that caters to a wide variety of skin tones and undertones for a natural, skin-like finish that works for everyone. The Curve Case Collective XL Bronze Cream Bronzer Palette is equally inclusive, offering a thoughtfully curated selection of bronzer shades designed to complement all skin tones rather than catering to just one end of the spectrum.

Building a full face with Made By Mitchell is all about layering blendable, buildable formulas for a result that feels effortlessly put-together. Start with the Truth Tint Skin Tint for a sheer, skin-like base that lets your complexion shine through, then use the Curve Case Matte Cream Blusher & Bronzer Palette to sculpt and warm up the face with soft, creamy colour that blends seamlessly into the skin. Add a flush of colour with the Blursh Pod Domed Blusher, applying directly to the cheeks for a natural, buildable finish that works for both subtle and bold looks. Sweep the Eyelights Brightening Powder Palette across the high points of the face for a luminous, lit-from-within glow. On the eyes, the Graph-ink Liquid Eyeliner delivers a precise, graphic line with a long-lasting formula that holds its shape all day. Finish the lips by lining with the Lip Trick Lip Liner Pencil before topping with the Beam Sugared Lip Gloss for a sweet, high-shine finish that ties the whole look together.

The Made By Mitchell Lip Kits are a brilliant way to achieve a perfectly coordinated lip look without any guesswork, with two distinct kit formats to choose from. The Melon Mood Lip Kit is one of the Mood Kits, each of which includes a Lip Trick Liner, a Blursh liquid blusher, and a Beam Lip Gloss, giving you everything you need to line, fill, and gloss your lips while also doubling up the Blursh on the cheeks for a cohesive, monochromatic look. The That's Delicious Lip Kit is part of the That's... collection, where each kit swaps the Blursh for a Mattitude Lipstick alongside the Lip Trick Liner and Beam Gloss, making it the go-to for those who prefer a more classic, high-impact matte lip finish.

Made By Mitchell is 100% cruelty-free and doesn't test their products, ingredients, or finished goods on animals.