color wow

Developed by renowned industry innovator Gail Federici and cosmetics chemist Dr. Joe Cincotta, Color Wow is the hottest new brand that will revolutionise your hair colouring regime. Dreaded roots and re-growth will become a thing of the past - without the need for peroxide! The products are simple, fast and effective, creating total colour clarity, vibrancy and richness. But above all, they deliver wow.

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FAQs

Who are Color Wow?

Color Wow is a professional haircare brand designed for colour-treated hair. Created by beauty innovator Gail Federici, it’s known for high-performance formulas that fight frizz, boost shine and protect colour without dulling or darkening. Loved by stylists, it’s become a go-to for glossy, salon-quality results at home.

What are the most popular products by Color Wow?

Color Wow’s most popular products include the bestselling Dream Coat Supernatural Spray, known for its humidity-proof, glassy finish. Dream Filter is another favourite — a pre-shampoo spray that lifts minerals for brighter, fresher colour. The Color Security Shampoo & Conditioner cleanse without stripping or dulling, making them ideal for everyday use. Root Cover Up is also a fan favourite, perfect for quick, seamless touch-ups between salon visits.

What does Color Wow Dream Coat do for your hair?

Color Wow Dream Coat transforms the texture of your hair by sealing each strand in a lightweight, invisible humidity-proofing shield. It leaves hair ultra-smooth, glossy and frizz-free, even in damp conditions. Activated by heat, it’s ideal for sleek blow-dries and long-lasting shine.

What’s the best Color Wow product for volume without stickiness?

Color Wow Xtra Large Bombshell Volumizer is ideal for weightless lift with zero crunch or stickiness. Powered by volumising polymers and bamboo extract, it adds fullness and body while keeping hair soft, touchable and flexible — perfect for bouncy blow-dries or natural texture with a boost.

How does Color Wow Money Masque work?

Color Wow Money Masque delivers deep hydration and strength without weighing hair down. Infused with Mediterranean-derived ingredients like Blue Sea Kale and protein-rich algae, it penetrates the hair cuticle to boost elasticity, smoothness and shine. Ideal for dry, damaged or colour-treated hair, it leaves strands silky, supple and visibly healthier.

Can I use Color Wow Pop + Lock to add shine to dull hair?

Color Wow Pop + Lock High Gloss Finish combines the conditioning benefits of an oil with the light-reflecting power of a serum. It seals the hair cuticle to lock in moisture, smooths frizz and adds a high-shine finish without greasiness. Perfect for taming flyaways and enhancing colour vibrancy, it can be used on wet or dry hair.

Are there any Color Wow products for curly hair?

Yes, Color Wow offers curl-friendly formulas designed to define, hydrate and control frizz without weighing curls down. Dream Coat for Curly Hair is a lightweight spray that combines the benefits of a gel, serum and cream in one, delivering bouncy, glossy curls with no crunch. It’s ideal for all curl types looking for definition and shine without heaviness.

Can I use Color Wow to touch up between salon visits?

Yes, Color Wow makes it easy to maintain your colour at home. The Root Cover Up powder is perfect for disguising regrowth or greys, blending seamlessly with your existing shade. It’s quick to apply, water-resistant, and stays put until your next shampoo — ideal for extending time between salon appointments.

Are Color Wow cruelty-free?

Color Wow is a cruelty-free brand and does not test on animals.