NYX Professional Makeup

Named after the Greek goddess of the night, NYX Professional Makeup was founded in Los Angeles in 1999 by Korean-born entrepreneur Toni Ko, who set out to create high-quality beauty products at genuinely affordable prices. NYX Professional Makeup is more than a makeup brand - it's a powerhouse brand, a community filled with bold energy and fuelled by Gen Z culture, and a global voice that represents artistry in all its forms: unfiltered, unapologetic, and fully inclusive by design.

NYX has an impressive roster of cult-classic products that consistently earn rave reviews. The Butter Gloss Lip Gloss is one of the most iconic, a non-sticky, high-shine gloss with a comfortable, cushiony feel that is available in over 40 shades and pairs beautifully with the Lip Lingerie Lip Liner Stain for a precise, long-lasting lip look. The Epic Ink Liquid Eyeliner has earned a devoted following for its ultra-fine precision tip and waterproof, smudge-proof formula that holds a sharp line all day. The Brow Glue Instant Brow Styler is equally beloved, a viral product that keeps brows laminated and in place without any fuss. Rounding things out, the Face Glue Gripping Makeup Primer is a standout base product that locks makeup in place all day, making it the perfect starting point for any long-lasting NYX look.

Building a full face with NYX is straightforward, with every product designed to work seamlessly together. Start with the Plump Right Back Plumping Serum & Primer to hydrate and prep the skin, then apply the Buttermelt Glaze Soft Glow Skin Tint+ SPF30 for a lightweight, luminous base with built-in sun protection. Follow with the Bare With Me Concealer Serum to brighten under the eyes and cover any areas that need a little extra attention. Sculpt and warm up the complexion with the Buttermelt Bronzer, then add a flush of colour with the Buttermelt Blush for a healthy, glowing finish. Sweep the Buttermelt Highlighter across the high points of the face for a luminous, lit-from-within effect. For the brows, the Blade & Shade Nano Brow Pencil delivers hair-stroke precision for a natural, defined finish. On the eyes, prime with the Ultimate Shadow & Liner Eye Primer before reaching for the Ultimate 16 Colour Eyeshadow Palette for a versatile everyday look. Finish the lips with the Fat Matte Smooth Colour Lipstick for a bold, pigmented matte finish, and lock everything in place with the Matte Finish Makeup Setting Spray for a long-lasting result from morning to night.

Building on the viral success of the iconic Fat Oil lip range, the Fat Oil Body collection introduces glow-enhancing body oils, hydrating lotions, and body butters, all infused with Avocado Oil and Vitamin E to nourish and illuminate the skin. The Fat Oil Body Oil in Caramelt Mami is a standout, delivering a bronze shimmer finish and a rich caramel and pistachio cream scent that lingers beautifully on the skin. For an indulgent moisturising step, both the Fat Oil Whipped Shimmer Body Butter in Caramelt Mami and the Fat Oil Whipped Body Butter in Suga Baddie are brilliant options, with the Suga Baddie variant delivering a dreamy vanilla cookie and whipped cream scent. The Suga Baddie Hand & Body Lotion is a lightweight everyday alternative, while the Fat Oil Lip & Body Kit is a brilliant gift option that brings the full Fat Oil experience together in one set.

Inclusivity is central to everything NYX does. The brand's inclusive philosophy is reflected in extensive shade ranges spanning the entire colour spectrum, as well as collaborations with a diverse array of influencers, artists, and content creators.

NYX Professional Makeup's fragrance arrives as part of the Fat Oil Body collection, with four scent-led Hair & Body Mists designed to bring the same bold, accessible artistry approach to fragrance as the brand applies to makeup. The Caramelt Mami opens with a rich, indulgent blend of caramel and pistachio cream, while the Suga Baddie delivers a dreamy hit of vanilla cookie and whipped cream. The Coconut Cutie is all tropical coconut and sweet peach, and the Juicy Boo brings a bright, uplifting blend of juicy clementine and fresh mango. Light, playful, and designed to be used on both hair and body, they layer beautifully with the matching oils and butters for a full sensorial experience.

NYX Professional Makeup has been 100% cruelty-free since its founding in 1999 and has been PETA-certified since 2015, with products and ingredients never tested on animals. NYX also offers a wide range of vegan-friendly products, each clearly labelled so you only use the products that are right for you.