THE DOUX
The Doux is a bold, Black-owned haircare brand delivering salon-quality results for natural textures. Inspired by 90s Hip Hop, its high-performance range cuts styling time without compromising on care. With pro-approved formulas and standout style, The Doux celebrates textured hair in all its glory.
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FAQs
Who are The Doux?
Who are The Doux?
The Doux is a Black-owned, veteran-owned haircare brand founded by husband-and-wife duo Maya and Brian Smith, who launched the business from a US Air Force base in Germany. Maya, a licensed cosmetologist with nearly three decades of experience, started out running a salon overseas after noticing a gap in services for curly and textured hair, before developing her own product line and bringing it to mass retail. The brand blends 90s hip hop culture with salon-grade science, creating bold, high-performance formulas for every curl type.
What are the most popular products by The Doux?
What are the most popular products by The Doux?
The Big Poppa Defining Gel is a firm favourite, using Babassu Oil to give curls, coils and waves a humidity-resistant, flexible hold without leaving hair feeling dry, and the Mousse Def Texture Foam pairs well with it, adding texture, definition and shine while conditioning hair at the same time. For twist-outs, the C.R.E.A.M Twist & Curl Cream is a go-to, using Coconut, Rose Water and Avocado Oil to define curls and reduce shrinkage while boosting elasticity, while the Crazy Sexy Curl Honey Setting Foam rounds things out, combining conditioning, detangling and styling in one honey-infused formula that sets curls with a strong yet flexible hold.
How do I use the Big Poppa Defining Gel?
How do I use the Big Poppa Defining Gel?
Apply the Big Poppa Defining Gel to freshly washed, soaking wet hair in small sections, working from roots to ends. Once it's in, leave hair completely alone until it's fully dry, whether that's through air drying or diffusing, then fluff from the roots to reveal your finished style.
What does the C.R.E.A.M Twist and Curl Cream do?
What does the C.R.E.A.M Twist and Curl Cream do?
C.R.E.A.M is ultra-moisturising cream is designed to define and elongate twist-outs and curls while reducing shrinkage. Coconut, Rose Water and Avocado Oil work together to restore moisture balance, boost elasticity and help prevent breakage, so curls stay defined without feeling brittle.
Is The Doux suitable for all curl types?
Is The Doux suitable for all curl types?
Yes, The Doux formulas are designed to work across coils, curls and waves, whether you're rocking a wash-and-go, twist-out or braid-out. The brand's products are built to celebrate natural texture in all its forms, rather than being aimed at one specific curl pattern.
What does the Crazy Sexy Curl Honey Setting Foam do?
What does the Crazy Sexy Curl Honey Setting Foam do?
Crazy Sexy Curl is a honey-infused foam multitasker, conditioning curls, detangling knots, defining pattern and setting style all in one step. It dries quickly with a strong yet flexible hold, so there's no crunchy cast to scrunch out and no flaking once your curls are styled.
Is The Doux cruelty-free?
Is The Doux cruelty-free?
Yes, The Doux is 100% cruelty-free and doesn't test any of their products or ingredients on animals.