Iconic Perfumes & Classic Fragrances

The Fragrances That Defined Their Decade

Some perfumes transcend trend. They are the scents you knew before you knew fragrance - the ones your mother wore, the ones that filled the school dance, the ones that went straight from red carpet to bathroom shelf. Our Iconic Perfume collection brings together the fragrances that shaped modern perfumery, from Creed Aventus and Tom Ford Black Orchid to Marc Jacobs Daisy, YSL Black Opium and Jean Paul Gaultier Le Male. Discover the perfumes that everyone recognises - and the reasons they became legends.