Aimx

AimX is a K-beauty brand focused on science-backed sheet masks, developing formulas in close collaboration with a leading South Korean cosmetics manufacturer and European skincare professionals. The brand's philosophy is a new approach to self-care for those who appreciate effective, natural cosmetics, built around reaching your skin goals with a simple, fun solution. Each biodegradable mask is made from 100% natural biocellulose, a natural fibre 1,000 times thinner than human hair, ensuring it adheres perfectly to skin and allows active ingredients to penetrate deeply and evenly. With a focused range of targeted sheet masks for every skin concern, AimX delivers clinically proven, results-driven skincare in one easy step.

With multiple targeted options, there's a mask for every skin need. The Renew Me mask is best for skin that needs a visible boost in radiance and elasticity, packed with peptides, collagen, and truffle extract. For dehydrated skin, the Hydrate Me mask delivers deep, multi-layered moisture with eight forms of hyaluronic acid. If your skin is reactive, red, or stressed, the Cool Me mask soothes and calms with a cooling effect and probiotic-enriched formula. For a brighter, more even complexion, the Brighten Me mask uses vitamin C and 22 active ingredients to visibly lift dullness. For the delicate eye area, the Revive Me Under Eye Mask hydrates and brightens with hyaluronic acid for a refreshed, well-rested finish.

AimX sheet masks are designed to slot seamlessly into any existing routine. Start with a clean, toned face, then apply the mask and leave it on for the recommended time to allow the active ingredients to fully absorb. For even better results, apply a serum or a thin layer of cream before the mask, as the mask will improve the absorption of all the products underneath. Once removed, gently pat any remaining serum into the skin rather than rinsing. Finish with a face cream and eye treatment, and always follow with sunscreen in the morning. Used regularly, AimX masks make a brilliant weekly treatment or pre-event skin prep.

Yes. Each AimX mask is made from biodegradable biocellulose and formulated with up to 35 scientifically backed active ingredients, all selected for their skin-kind properties. The Cool Me and Soothe Me masks are particularly well suited to sensitive or reactive skin, calming redness and irritation with gentle, soothing actives. The biocellulose material itself is naturally hypoallergenic and free from the synthetic fibres found in many standard sheet masks, making the whole range a solid choice for those with easily irritated complexions.

AimX is 100% cruelty-free and committed to natural, eco-conscious formulations. They also offer a range of vegan-friendly products, which are clearly labelled so you only use the products that are right for you.