House Of Hur

House of Hur is a Korean beauty brand built around its HURFRIENDS community, offering skincare and makeup designed to support individuality and self-expression. Known for glow-boosting ampoule tints and hydrating skincare, the label blends K-beauty innovation with cruelty-free, ethically developed formulas, helping users embrace their natural features with confidence. It makes Korean skincare and makeup accessible without compromising on quality or sustainability.

FAQs

Who are House Of Hur?

House Of Hur is a Korean beauty brand co-created by Sunny Dahye, a Korean influencer who grew up in Bali, Indonesia and draws on her beauty industry experience from both countries. The brand blends skincare and makeup, with the aim of enhancing your natural beauty rather than covering it up. Every product is made in Korea, and its signature Glow Ampoule approach means formulas across tints, blushers, sunscreens and cleansing balms are designed to care for skin as well as colour it.

What are the most popular products by House Of Hur?

The Moist Ampoule Blusher gives cheeks a dewy, natural-looking flush that feels as comfortable as skincare, while the Clearing Skin Prep Essence Pads combine AHA, BHA and PHA with Red Beet extract to gently exfoliate, clear away makeup residue and smooth skin texture. For a brighter, more even complexion, the Brightening Skin Prep Essence Pad uses Alpha-Arbutin and Niacinamide alongside Rice Extract to even out tone, fade darker areas and keep skin hydrated.

How do I use the Purifying Cleansing Balm?

Massage a small amount of the Purifying Cleansing Balm onto dry skin, where the sherbet-like texture melts into an oil to dissolve makeup, sunscreen and impurities. Then add a little water and keep massaging until it turns milky, before rinsing everything away. It works well as the first step in a double cleanse, or as a simple one-step cleanse on days when you've worn less makeup.

Is House Of Hur suitable for sensitive skin?

Yes, many of the formulas are designed to be gentle. The Midnight Soothing Cleansing Balm was made with sensitive skin in mind, using Black Rice, Mexican Chia Seed and Chestnut Shell extracts to calm and hydrate as it melts away makeup and impurities, and its friction-free texture keeps the cleanse comfortable. The Weightless Sun Fluid is also dermatologically tested and non-comedogenic, making it suitable for sensitive and acne-prone skin, though it's still worth doing a patch test with any new product.

What SPF does House Of Hur offer?

>House Of Hur has two SPF50+ PA++++ sunscreens, each with a slightly different feel. The Weightless Sun Fluid is a creamy but refreshing formula made with Jeju Yuja and New Zealand Honey extracts, and it absorbs quickly without any white cast or sticky residue. If you prefer a glowier finish, the Tropical Dew Sun Cream is enriched with seven tropical fruit extracts, giving deep hydration, a dewy glow and a natural tone-up effect, which makes it a good match for dry or dull-looking skin.

Is House Of Hur cruelty-free?

Yes, House Of Hur is 100% cruelty-free and doesn't test their finished products or ingredients on animals.