fushi

Fushi, meaning "eternal life", was born from the combined cultural heritage of husband-and-wife co-founders Rannesh Jansari and Ria Pattni, inspired by Ayurvedic family recipes handed down by their grandparents, who blended oils and infused herbs to create natural remedies. Today the brand still takes inspiration from traditional Ayurvedic methods, crafting every product in small batches with fresh, organically grown ingredients to preserve maximum potency. Certified organic by the Soil Association and ranked among the Top 10 Ethical Health and Beauty Brands by the Good Shopping Guide, Fushi covers skin, hair, supplements, and wellness across a range that is entirely plant-based, vegan, and cruelty-free.

Fushi has earned a devoted following through a handful of consistently brilliant products. The Organic Fresh-Pressed Jojoba Oil is a customer favourite, a lightweight and versatile oil that moisturises and balances all skin types without clogging pores. The Fresh-Pressed Carrot Virgin Oil is beloved for its skin-rejuvenating properties, rich in beta-carotene and antioxidants for a nourishing, radiance-boosting treatment. The Organic Shea Butter is a cult buy for deep hydration of skin and hair, cold-pressed and completely free from additives. On the wellness side, the Organic Aloe Vera Juice is a bestselling daily supplement for gut health and overall wellbeing, while the Organic Agnus Castus Chaste Tree Capsules are a popular choice for natural hormonal support.

Fresh-Pressed is Fushi's own method of oil production, and it's central to what makes the brand different. By using only organic oils from the current season's harvest, Fushi ensures that ingredients maintain their highest potency and life-energy. Products are made in small batches to preserve freshness, ensure traceability, and reduce waste, rather than producing large volumes that sit in warehouses for months. The result is oils that are noticeably purer, more potent, and more effective than mass-produced alternatives.

Absolutely. The Really Good Hair Oil is one of the brand's most celebrated products, a deeply nourishing blend designed to condition and strengthen hair, particularly for those with dry, damaged, or colour-treated hair. The Root Revival Hair Oil targets the scalp directly, supporting healthy hair growth and revitalising roots with a concentrated blend of botanical oils. For a single-ingredient hero, the Organic Fresh-Pressed Castor Oil is a cult favourite for promoting thickness and growth, cold-pressed and free from chemicals, preservatives, and additives.

Yes, across the board. Fushi is certified organic by the Soil Association, and all products are plant-based, cruelty-free, and vegan-friendly. Everything is produced in small batches in their London workshop using ethically sourced ingredients, with recyclable packaging and minimal waste built into the process from day one.