Hismile

Peroxide-Free Teeth Whitening That Works

Hismile set out to solve a simple problem: teeth whitening that delivers real results without the pain, sensitivity and dentist-chair discomfort of traditional peroxide methods. Since launching its first whitening kit in 2014, the brand has grown into a global community of over three million strong, built on safe, effective, peroxide-free formulas developed in the Hismile Research Centre.

Shop the Hismile Range

Instant colour correction: the viral V34 Colour Corrector Serum works like a concealer for your teeth, cancelling out yellow tones for an instantly brighter smile.

Whitening strips: the V34 Whitening Strips combine colour correction with PAP+ whitening in one mess-free strip, while the PAP+ Gentle Strips offer the convenient, low-sensitivity whitening Hismile is known for.

Everyday smile care: boost your routine with the Tooth Armour Toothpaste Serum, freshen and brighten with the iD Whitening Mouthwash, or keep that just-brushed feeling anywhere with the On-The-Go Tooth Wipes.

Why Peroxide-Free?

Traditional whitening relies on peroxide, which is effective but often causes sensitivity, irritation and discomfort. Hismile uses PAP+ and colour-correcting technology instead, which helps to deliver a visibly brighter smile without the sting, so whitening becomes something you can actually look forward to. Every product is vegan, backed by research, and designed to be as kind to your teeth as it is effective.