APLB

APLB is a Korean skincare brand built on the belief that harmony creates strength, which is where the name comes from, standing for "A Plus B". Every formula brings together nature-derived actives with carefully optimised skin technology, so you get the full potency of natural ingredients without the irritation that sometimes comes with them. All their ingredients are certified and free from harmful or controversial substances, developed under strict quality management for anyone who wants their skin to get the highest standard of care.

The Collagen EGF Peptide Sheet Mask is a firm favourite, soaking skin in Hydrolysed Collagen and EGF Peptide for an instant plumping, firming boost, and it's also available as a 10-pack if you want to make it a regular part of your routine. For brightening, the Retinol Vitamin C Vitamin E Sheet Mask combines Retinol with Vitamin C and Vitamin E to target dullness and support a more even-looking complexion. On the body care side, the Glutathione Niacinamide Body Lotion is another bestseller, using the same brightening duo found in the brand's skincare to hydrate and even out tone from head to toe.

If dullness is your main concern, the Collagen EGF Peptide Ampoule Serum is worth a look, using a higher concentration of Collagen and EGF Peptide to revitalise tired-looking skin. For scarring or uneven skin tone, the Glutathione Niacinamide Toner Pad uses textured pads soaked in Niacinamide and Centella Asiatica to gently buff away dead skin cells while brightening as you go. If hyperpigmentation is more your concern, the Glutathione Niacinamide Facial Toner purifies and evens out tone with the same Glutathione Niacinamide blend in a lightweight, fast-absorbing formula. For anti-ageing, the Retinol Vitamin C Vitamin E Facial Cream combines Retinol with Vitamin C and Vitamin E to help soften the appearance of fine lines while keeping skin hydrated.

Yes, APLB formulas are designed to be gentle and non-irritating, which makes them a good option if your skin is reactive or sensitive. Many products are fragrance-free and built around soothing ingredients like Centella Asiatica, so they work with the skin rather than against it.

Yes, alongside their skincare, APLB have a solid body care range too. The Retinol Vitamin C Vitamin E Body Lotion brings the same brightening actives from their facial range down to the body, while the Glutathione Niacinamide Body Wash cleanses gently while working to even out tone and leave skin feeling soft.

Yes, APLB is a proudly cruelty-free brand and doesn't test any of their ingredients or finished products on animals.