ROM&ND
ROM&ND is a trendsetting Korean makeup brand co-created with beauty influencer Saerom Min (Gaeko), celebrated for its wearable shades and innovative textures. Best known for its cult-status lip tints, soft-focus blushes, and versatile eyeshadow palettes, ROM&ND blends playful colour with effortless application. From everyday minimalism to bold statement looks, it delivers modern K-beauty essentials that flatter every face.
FAQs
Who is ROM&ND?
Who is ROM&ND?
ROM&ND was launched in late 2016 and became an instant success with its simple range, stunning visuals, trendy packaging, and refreshing formulas. The Korean beauty brand was created in collaboration with popular influencer and celebrity makeup artist Saerom Min, also known as Gaeko from her successful beauty blog, Gaeko's Open Studio. In 2025, the brand won the top prize in the makeup category at the K-Beauty Icon Awards, cementing its place as one of the most exciting and respected names in K-beauty.
What are the most popular ROM&ND products?
What are the most popular ROM&ND products?
The Glasting Melting Balm is one of the brand's most beloved lip products, a nourishing, glossy balm that delivers a mirror-like shine and a subtle tint for an effortlessly polished everyday lip. The Dewyful Water Tint is equally iconic, a lightweight, water-like formula that stains the lips with a fresh, juicy colour that wears beautifully throughout the day. For a high-shine finish with serious colour payoff, the Glasting Colour Gloss is a standout, delivering a rich, glossy finish in a wide range of flattering shades. The Han All Fix Mascara rounds things out as a go-to lash essential, delivering long-lasting, smudge-proof definition that holds its shape from morning to night.
What lip products does ROM&ND offer?
What lip products does ROM&ND offer?
The Glasting Water Tint is one of the most iconic products in the range, a high-shine, mirror-like tint that delivers a rich, glossy stain that deepens beautifully over time. The Dewyful Water Tint is equally beloved, a lightweight, water-like formula that stains the lips with a fresh, juicy colour for a natural, effortlessly dewy finish. For precise definition and a longer-lasting result, the Lip Mate Pencil is a brilliant pairing with any of the tints, gliding on smoothly to define and fill the lips with a soft, matte colour that can be worn alone or layered for a more polished look.
Does ROM&ND offer eyeshadows?
Does ROM&ND offer eyeshadows?
Yes, the Better Than Palette series is ROM&ND's most celebrated eye offering, with each 10-shade palette delivering a thoughtfully edited mix of mattes, shimmers, and glitters designed for effortless layering and blending. The Better Than Palette 01 Pampas Garden is a beautifully wearable option, with soft, earthy neutrals and warm tones that suit all skin tones and work brilliantly for both everyday and more polished looks. The Better Than Palette 04 Dusty Fog Garden offers a cooler, more muted colour story with dusty mauves, taupes, and soft shimmers for a dreamy, ethereal eye look with minimal effort. For those who prefer a more compact option, the Better Than Eyes 01 Mango Tulip is a brilliant four-shade mini palette with a warm, peachy-coral colour story that is perfect for building a quick, flattering everyday eye look in just a few steps.
How do I achieve a fresh, flushed look with ROM&ND?
How do I achieve a fresh, flushed look with ROM&ND?
For a naturally glowing, flushed finish, pair the Roll-On Liquid Blush with the Veillighter. The Juicy Roll Cheek Roll-On Liquid Blush is a game-changer for anyone who loves a natural, skin-stained flush, with a convenient roll-on applicator that deposits a sheer, buildable wash of colour directly onto the cheeks for a look that mimics the glow of naturally rosy skin. Layer the See Through Veillighter over the top for a soft, diffused highlight that adds a luminous, glass-skin shimmer to the high points of the face without any chalkiness or glitter.
Is ROM&ND cruelty-free and vegan-friendly?
Is ROM&ND cruelty-free and vegan-friendly?
ROM&ND is 100% cruelty-free and doesn't test its products or ingredients on animals. They also offer a range of vegan-friendly products, each clearly labelled so you only use the products that are right for you.



