moira

Moira is a Los Angeles-based beauty brand defined by simplicity, confidence, and destiny, with a mission to empower women to awaken the inner beauty that already exists within them. No matter what type of face, eyes, or lips you have, Moira gives strength to everyone's best features so they can love their unique, beautiful look, with a diverse shade range, innovative formulas, and accessible price points that make it genuinely the makeup everyone can use. From viral high-shine liquid shadows to iconic ombre blushes, the range is built for inclusive, high-calibre cosmetics that enhance your unique glow.

The Supernova Multichrome Gel Liner is one of the most talked-about Moira products, delivering an intensely pigmented, colour-shifting liner that glides on effortlessly for graphic or smudged definition that holds all day. The Chroma Light Eyeshadow is equally beloved for its ultra-pigmented, high-shine formula that works brilliantly on the lids, inner corners, and as a highlight. For a full eye look, the Celestial Chic 15 Colour Eyeshadow Palette offers a beautifully curated mix of matte and shimmer shades that take you from everyday to evening effortlessly. The Volume & Long Lash Mascara rounds out the eye look with serious lifting, lengthening, and volumising power, while the Loose Setting Powder is a go-to finishing product that sets makeup, blurs pores, and keeps shine at bay for a flawless, long-lasting result.

Ridiculously pigmented, thoughtfully curated, and priced in a way that makes building a serious eyeshadow collection genuinely achievable, Moira's palettes have earned their cult status. Each 15-shade palette blends mattes, shimmers, and glitters that work seamlessly together, taking you from a soft everyday look to a full statement eye without needing anything else. The Endless Moonlight is a stunning celestial edit of deep, rich tones and mirror-finish metallics that is hard to put down. The Celestial Love leans into soft, romantic pinks and nudes that are endlessly wearable, while the Time to Shine is the one to reach for when you want serious glitter payoff without compromise. The Lovers Starlight rounds things out with a colour story that fans have called one of Moira's best, combining rich pigmentation with a palette design that looks as good on your dressing table as it does on your eyes.

Moira has a genuinely impressive lip range covering balms, glosses, oils, and liners. The Glow Getter Hydrating Lip Oil is a brilliant everyday option, delivering a glossy, nourishing finish that keeps lips soft and hydrated throughout the day. The Lip Glaze Oil Lip Plumper takes things a step further, combining the conditioning benefits of a lip oil with a plumping formula that visibly enhances the lips for a fuller, more defined look. For precise definition, the Lip Appeal Plumping Lip Liner is a standout, a smooth, high-pigment liner that not only shapes and defines but also adds a subtle plumping effect for a more voluminous finish. The three work brilliantly together as a complete lip routine.

Liquid eyeshadow is one of the most versatile products in your makeup kit, and Moira's Diamond Daze Liquid Eyeshadow makes it genuinely easy to use. Apply directly to the lid using the doe-foot applicator, patting rather than swiping for the most intense, even colour payoff. Work quickly as the formula sets fast, and blend out any edges with a fingertip or brush before it dries down completely. The Diamond Daze also works beautifully as a highlight on the inner corners, brow bone, and even the tops of the cheekbones, and can be layered over a matte eyeshadow base for extra depth and dimension.

Moira is 100% cruelty-free and vegan-friendly, with formulas that are free from Parabens, Sulphates, Phthalates, and gluten.