St. Moriz

St. Moriz has been serving glow‑ups since 2007. Now loved in 30+ countries and known for affordable, salon‑quality tan without compromise. All St. Moriz products are dermatologically tested, cruelty‑free and totally vegan. Proud to be the UK’s most loved self-tanning brand, one  bottle sells every 20 seconds. New for 2026 St. Moriz continues it’s mission for sun-safe tanning with a new sun protection range, staying true to its mission of keeping your skin glowing and bronzed.

FAQs

Who are St. Moriz?

St. Moriz has been delivering flawless glow ups since 2007, becoming one of the UK’s most loved self tan brands and a global favourite in 30+ countries. Known for affordable, salon quality fake tan without compromise, every St. Moriz product is dermatologically tested, cruelty free and fully vegan — making it a go to choice for anyone looking for high performance vegan tanning. As the UK’s most loved tanning brand, St. Moriz sells a bottle every 20 seconds, helping millions achieve a natural, streak free glow.

What are the most popular products by St. Moriz?

Achieve the perfect natural golden glow with St Moriz's lightweight Self-Tanning Mousse. Enriched with a blend of hydrating ingredients to allow for ultra easy streak-free application - ideal for first time tanners.
Want a bronzed flawless tan without the wait, the 1 Day Instant Tan Lotion glides effortlessly onto skin, sealing in moisture and creating a hydrated golden glow.
Combine your skincare and tanning routine into one with the Concentrated Tanning Drops. Simply add a few drops to your favourite moisturiser and watch your glow gradually develop throughout the day, creating a healthy-looking boost of radiance.
For an extra little glow, the Face & Body Tanning Mist applies effortlessly, drying fast so you can top up your tan and go about your day.

How does self-tan work?

The key ingredient in St. Moriz tanning products is DHA (Dihydroxyacetone). The change in colour and scent in your self tan comes about as a result of a chemical reaction. This happens when the DHA in your self-tanner reacts with the amino acids of your skin’s surface. The chemical reaction is what allows the tan to develop, turning the skin’s surface brown. The DHA St. Moriz uses is naturally derived from sugar cane. The higher the percentage of DHA in your self-tanning product, the darker your skin will become.

How do I make my tan last longer?

Long lasting tan starts with the right prep. Ensure your skin is free from any old tan using a Tan Remover to ensure any stubborn residue is removed without any harsh scrubbing. For an even finish, your skin needs to be well hydrated and moisturised, pay special attention to areas more susceptible to dryness like the joints, hands and feet! Once your moisturiser is fully absorbed, use a Tanning Mitt to apply your tan of choice using only the excess off your mitt on dry areas for a natural streak free finish. After tanning keep your skin moisturised by using a daily Gradual Tanning Moisturiser to boost your glow for even longer.

What is St. Moriz Suncare?

As a long-standing advocate for safe sunless tanning, St. Moriz designed their Suncare range with easily accessible sun protection in mind, creating your new non-negotiables that slot effortlessly into your simple everyday routine. Enjoy broad-spectrum, water resistant protection on the go with the SPF30 Sunscreen Body Spray, and for extra protection and care the SPF50 Face Suncare Spray offers high UVA and UVB protection while being enriched with nourishing ingredients that hydrate and strengthen the skin barrier. Shield your skin from long-term sun damage with the moisturising SPF50 Body Suncreen, and care for post-sun exposed skin with the Cooling After Sun, soothing and barrier-strengthening with a built-in self-tan extender for a calm, glowing complexion.

How do I tan my face?

Regular self-tans can be too heavy for use on the face and create a patchy result. Instead use a specially formulated Self Tan Face Lotion with a lightweight finish that can be used as a primer for a natural or glam finish. Elevate your complexion with Bronzing Face Drops, wear alone, layer over tan, or use as a highlighter for a buildable radiance-enhancing shimmer. Use the Prime & Glow Face Tan Serum to build a subtle, natural tan with a dewy, radiant finish while hydrating the skin. For protection and tan in one step, the SPF30 Tinted Face Sunscreen offers board-spectrum protection with a sheer glow and nourishing ingredients.

Is St. Moriz cruelty-free and vegan-friendly?

All St. Moriz products are vegan-friendly, non-toxic, dermatologically tested and cruelty-free.