Project Plump

Project Plump was founded by a makeup artist of over 10 years after a life-threatening illness prompted a total rethink of her approach to beauty. She wanted to enhance what she had naturally, but finding products that actually plumped without needles or surgery was impossible. So she made one. Five years later, Project Plump is the go-to for people who want to plump with clean, safe, and clinically proven products. Every product is 100% vegan, cruelty-free, and dermatologist-approved, with certified clean ingredients that are as kind to skin as they are effective.

The Extreme Matte Plumping Primer is the brand's hero product, delivering visible lip volume with a comfortable, non-sticky formula that fans consistently describe as the best lip plumper they have ever tried. The Plump Job High-Impact Plumping Lip Gloss is equally beloved, combining serious plumping power with a high-shine, glossy finish for a fuller lip look that makes an instant impact. The Juice Plumping Lip Oil is a brilliant everyday option, delivering hydration, volume, and shine in one effortless swipe. Rounding things out, the Lip Buff Lip Scrub is a brilliant prep step, gently exfoliating the lips for a smooth canvas that helps plumping products work even more effectively.

Every Project Plump product is backed by science, dermatologist-approved, and tested on real people to make sure it actually works. The key is in the active ingredients. Volufiline is a clinically proven ingredient extracted from Asian botanical roots that is commonly used in the aesthetics industry to visibly boost skin's fullness, while Peptides and Hyaluronic Acid work to hydrate and plump from within. The result is visible, lasting improvement that builds over time with regular use.

Yes, Project Plump has expanded beyond its iconic lip range into skincare with the Plump Fix Face Serum Primer, bringing the same clinically proven plumping philosophy to the whole face. Packed with Volufiline, Mushroom Tremella, and Hyaluronic Acid, this multi-tasking serum-primer lifts, fills, and volumises for a plumped-up, bouncy base that works as skincare, primer, and glow enhancer all in one.

Whether your lips are natural or enhanced, Project Plump's products are designed to work for you. The formulas are developed to complement rather than interfere with existing treatments, making them a great choice for anyone who already has lip fillers and wants to maintain and enhance their results between appointments, as well as for those who prefer a completely non-invasive approach to fuller-looking lips.

Project Plump is 100% cruelty-free and vegan-friendly with Leaping Bunny and PETA certification. All their products are dermatologist-approved with certified clean ingredients that skip harsh chemicals and synthetic fragrances.