Proraso

Proraso is an iconic Italian grooming brand established in 1948, built on a heritage of professional-quality shaving products trusted by barbers and men alike for over 70 years. Founded in Florence, the brand pioneered the pre-shave cream before expanding into a complete shaving system of creams, gels, balms and aftershaves formulated with natural ingredients. Today, now in its fourth generation of family ownership, Proraso also offers a dedicated range of beard and moustache care products that blend classic Italian tradition with modern formulation.