Centellian24

Korea's number one derma skincare brand, Centellian24 was born from over 50 years of pharmaceutical research into Centella Asiatica, the powerhouse botanical better known in K-beauty circles as Cica. Developed by Dongkook Pharmaceutical, the company behind Madecassol, a healing ointment used in Korean hospitals for wound and burn repair, the brand takes that same clinical expertise and channels it into everyday skincare that genuinely delivers. Every formula is powered by TECA, a patented, standardised extract of Centella Asiatica that guarantees consistent, measurable results with every use. Barrier repair, anti-ageing, and deep hydration, all backed by the kind of pharmaceutical rigour that most skincare brands simply cannot match.

The Madeca Cream Time Reverse is the hero product that put Centellian24 on the global map, with over 89 million units sold in Korea. A lightweight yet powerful formula combining TECA, Collagen, Elastin, Hyaluronic Acid, and Retinol, it targets 10 signs of ageing with a liposomal formula that penetrates deeply for visible, lasting results. The Expert Madeca Cream Active Renew PDRN takes things further, adding Salmon-derived PDRN to the iconic TECA complex for intensive regeneration and firming that is particularly well suited to more mature or fatigued skin. For a weekly treatment hit, the Madeca Derma Mask III Intensive Lifting Formula delivers a concentrated dose of lifting and hydration in one step, while the 360° Shot PDRN Glowing Eye Patch is a standout for targeting puffiness, dark circles, and fine lines around the delicate eye area.

Centellian24 is built on a foundation of soothing, repairing, and strengthening sensitive skin, with the TECA complex at the heart of every formula delivering calming, barrier-repair benefits. The Madeca Cream Time Reverse Zero is a particularly great option for sensitive skin, offering the anti-ageing power of the Time Reverse in a lighter, zero-irritant formula designed for reactive or oily skin types. For gentle cleansing, the Madeca Matcha Pore Cleansing Oil dissolves impurities and makeup without disrupting the skin barrier, while the Madeca Matcha Toning Peeling Gel provides a gentle exfoliation that refines texture without harshness. The Mela Capture Ampoule Capsule Cream rounds out the lineup as a brightening treatment that tackles uneven skin tone and dullness while remaining well-tolerated by even the most reactive skin.

Centellian24 has a brilliantly considered mask range that brings the same clinical-grade ingredients as the rest of the Madeca line into targeted treatment formats. The Madeca Derma Mask III Intensive Lifting Formula is the hero of the range, a high-performance sheet mask that delivers a concentrated hit of TECA and lifting actives for visibly firmer, more radiant skin after just one use, with a ten-pack available for regular use. For deep hydration, the Madeca Lab Hyal Waterfull Glow Gel Mask is a standout, using Hyaluronic Acid to flood the skin with moisture for a plump, glowing finish that lasts well beyond the masking session. The Madeca Lab PDRN Skin Tightening Glow Gel Mask is equally impressive, combining PDRN with the brand's signature TECA complex for an intensive firming and regenerating treatment that is ideal for targeting loss of elasticity and skin fatigue.

Dongkook researchers developed a patented technology called TECA (Titrated Extract of Centella Asiatica), a standardised extraction process that guarantees a precise concentration of the three active triterpenes of Centella: Madecassoside, Asiaticoside, and Asiatic Acid. These ingredients work together to soothe, repair, and strengthen the skin barrier, making TECA particularly effective for sensitive, stressed, or post-treatment skin. Because the extraction process is standardised and controlled in-house, Centellian24 can guarantee the potency and consistency of every product in the range.