HARUHARU WONDER

HaruHaru Wonder was established by Jae Won Jeong as a Korean lifestyle skincare brand built around the ethos of "everyday wonder." The name "haruharu" means "day by day" in Korean, reflecting the brand's commitment to authentic beauty through consistent skincare practices. Products are designed to nourish both skin and spirit over time, embracing the K-beauty philosophy of consistent care with proven ingredients rather than chasing overnight results, prioritising skin longevity, well-ageing, and resilience. Made with cruelty-free, 100% plant-powered natural active ingredients, HaruHaru Wonder donates 1% of its sales to the Korea Assistance Dog Association, making it a brand that gives back as well as it delivers.

The Black Rice Probiotics Barrier Essence is a firm favourite, packed with ceramides and probiotics and free from harsh alcohols, fragrances, parabens, silicones, and sulphates, making it ideal for daily barrier support. The Black Rice Moisture Deep Cleansing Oil gently dissolves makeup and impurities while keeping the skin barrier intact. For targeted anti-ageing, the Centella Phyto & 5 Peptide Concentrate Cream is an all-in-one formula that boosts elasticity and firms the skin with a 5 Peptide Complex, while squalane and caffeine brighten and depuff. The Black Rice Bakuchiol Eye Cream rounds out the lineup as a dual-action eye cream that reduces dark circles and evens skin tone with fermented black rice and plant-derived bakuchiol. Finish every morning routine with the Black Rice Moisture Airyfit Daily Sunscreen SPF50+ PA++++ for lightweight, skin-nourishing UV protection.

HaruHaru Wonder has a targeted solution for a wide range of skin concerns, all built on the same clean, plant-powered philosophy. For anti-ageing, the Black Rice Hyaluronic Anti-Wrinkle Serum combines fermented black rice with hyaluronic acid to visibly smooth fine lines and firm the complexion over time. For acne and blemishes, the Rose PDRN Soothing Serum uses plant-derived PDRN to calm inflammation, support skin regeneration, and reduce post-blemish marks. For uneven skin tone, the Black Rice Night Knight Retinol Serum works overnight to resurface and even the complexion while you sleep. For dullness, the Black Bamboo Daily Smoothing Body Oil delivers a nourishing, skin-smoothing treatment that brings a lit-from-within glow to the body. For hyperpigmentation, the Centella 4% TXA Dark Spot Go Away Serum uses tranexamic acid to visibly fade dark spots and brighten uneven areas with consistent use. And for redness, the Centella 5% Niacinamide Radiance Gel Cream calms and balances reactive skin while delivering lightweight, long-lasting hydration.

HaruHaru Wonder's range is designed to layer seamlessly for a complete, effective routine from start to finish. Begin with the Black Rice Moisture 5.5 Soft Cleansing Gel, a pH-balanced formula that removes impurities without disrupting the skin barrier. Follow with the Black Rice Hyaluronic Toner, layering it onto the skin in multiple applications for deep, glass-skin hydration. Next, mist on the Black Rice Probiotics Barrier 2% NAD+ Serum Mist to strengthen the skin barrier and deliver a concentrated boost of barrier-supporting actives. Lock everything in with the Black Rice 5 Ceramide Barrier Moisturising Cream, a rich yet comfortable formula packed with ceramides for lasting protection and softness. In the morning, always finish with the Black Rice Pure Mineral Relief Daily Sunscreen PA++++ SPF50+ to shield your skin and your routine from UV damage.

Yes, with 100% vegan ingredients, no harsh fragrances, and a formulation philosophy built around easily irritated skin, HaruHaru Wonder is designed specifically with sensitive skin in mind. For those with reactive complexions, the Black Rice Hyaluronic Toner for Sensitive Skin offers the same deep hydration as the original in a dedicated fragrance-free formula. The Black Rice 10 Hyaluronic Cream Unscented is a brilliant moisturiser option for sensitive skin, delivering ten layers of hyaluronic acid in a completely unscented, barrier-friendly formula. And for SPF, the Black Bamboo Top-To-Toe SPF Veil PA++++ SPF50+ covers both face and body in a lightweight, gentle formula that won't aggravate even the most reactive skin.

Yes, HaruHaru Wonder is committed to cruelty-free, 100% plant-powered formulations, and holds certification from The Vegan Society as well as EVE Vegan. Products are designed with vegan, cruelty-free, and fragrance-free formulations, with up-cycled ingredients and intentional packaging that includes Braille and thoughtfully designed boxes for easy unboxing.