Unite

Unite was founded in 2003 by celebrity hairstylist Andrew Dale, built on the belief that beautiful hair starts with great products. Made in America, the brand has grown to over 45 versatile, cruelty-free products, all free from parabens, sodium chloride, sulphates and other harsh ingredients. UNITE has built a huge following among stylists and clients alike, with its original detangler alone having sold well over 7 million bottles to date.

The Conundrum Paste Styling Cream is a firm favourite, combining the benefits of a wax, paste and cream in one pot to create a flexible, long-lasting hold on wet or dry hair, and the Texturiza Dry Finishing Spray adds weightless texture and a medium, workable hold, perfect for tousled, second-day looks. For curly hair, the Boing Moisture Curl Cream uses a Coconut and Argan Oil blend to deliver a mega-dose of hydration, sealing the cuticle to keep humidity and frizz out, while the U Oil Argan Hair Oil rounds things out as a multitasking finishing oil that seals in shine, smooths dry ends and reduces blow-dry time.

The 7SECONDS range is UNITE's original hero collection, built around a leave-in Hydrolysed Rice Protein complex that detangles, strengthens and protects hair from UV and thermal damage. The 7 Seconds Moisturising Shampoo & Conditioner forms the core of the range, cleansing and conditioning while restoring shine and manageability, and the 7 Seconds Detangler Leave-In Conditioner can be added afterwards for an instant boost of smoothness. It's designed for damaged, chemically-treated or extension-safe hair, making it a solid everyday choice for most hair types.

Yes, the Boosta Volume range is built specifically for fine or limp hair, using a lightweight formula to add body and lift without weighing strands down. The Boosta Volumising Shampoo & Conditioner forms the base of the routine, cleansing and conditioning without any heaviness, and the Boosta Volumising Spray can be added on damp hair for extra lift. It works especially well when combined with heat styling, so blow-drying with a round brush at the roots helps maximise the volume.

Yes, the Lazer Straight Smoothing Shampoo & Conditioner Twin is built for thick, coarse or unruly hair, using Coconut Oil and Panthenol to cleanse and smooth away frizz without weighing hair down. The conditioner follows up with Shea Butter and Argan Oil to soften and add shine, helping tame flyaways and control curls for a smoother finish.

The Boing Curl range is designed for all curl types, starting with the Boing Curl Shampoo, which uses Coconut Extracts to gently cleanse without stripping natural oils. The Boing Curl Conditioner follows up with plant-based vitamins and proteins to replenish, strengthen and protect each strand, leaving curls hydrated and enhanced rather than dry or undefined. For styling, the Boing Curl Leave-In Conditioner detangles and adds shine on wet or dry hair, while the Boing Defining Curl Cream uses Coconut Oil to shape and hold curls in place, keeping them defined and frizz-free from root to tip.

Unite has a wide styling range to suit pretty much any look. For volume, the Elevate Volume Foam Hair Mousse delivers weightless lift and shine with Argan Oil, while the Expanda Dust Volumising Powder sprinkles in at the roots for an instant, strong-hold lift that works on any hair type. The Blow & Set Sculpting Lotion is a versatile choice for shaping styles from slicked-back looks to beachy waves, activating and reactivating with heat for long-lasting hold. For finishing, the Second Day Finishing Cream adds piecey texture and flexible hold to refresh hair between washes, while the Smooth & Shine Styling Cream tackles frizz and flyaways, leaving hair sleek and glossy.

Unite is PETA-certified cruelty-free and doesn't test any of their products or ingredients on animals. They also offer a range of vegan-friendly products.