Toni & Guy

Toni & Guy is a leading global haircare brand with over 500 salons in more than 40 countries. Founded in London in 1963 by Toni and Guy Mascolo, it has become one of the most respected names in haircare. Known for innovative formulas and high-quality ingredients, Toni & Guy offers a wide range of products for all hair types, including shampoos, conditioners, and styling products. If you want to achieve your desired look, Toni & Guy is the perfect choice.

Who are Toni & Guy?

Toni & Guy are a renowned haircare brand with decades of salon expertise, known for professional-quality shampoos, conditioners and styling products. Inspired by their global salon network, the range is designed to help you achieve salon-worthy hair at home, with easy-to-use formulas that suit a variety of styles and hair types.

What are the most popular Toni & Guy products?

There are a few standouts depending on how you style your hair. The Toni & Guy Moulding Clay is a great choice for adding matte texture and definition, while the Aquaspray Sea Salt Spray gives waves more movement and that effortless, tousled finish. If you have thick or long hair, the XXL Advanced Ionic Tourmaline Wide Plate Hair Straightener makes styling larger sections much easier.

Which Toni & Guy products are best for damaged hair?

If your hair is feeling dry, weak or overworked, the Infinite Damage Repair Fibre Strengthening System Conditioner is designed to leave damaged lengths feeling softer, stronger and easier to manage. For a simple wash-day routine, the Infinite Damage Repair Shampoo & Conditioner Twin gives you both steps from the strengthening range together.

Which Toni & Guy styling product should I use?

It really comes down to the finish you want. The Aquaspray Sea Salt Spray is ideal for loose waves, extra texture and a more relaxed look, while the Moulding Clay gives shorter styles more shape, definition and hold with a matte finish.

Which Toni & Guy products are best for frizz and flyaways?

If frizz tends to show up as soon as the weather changes, the Frizz Control & Anti-Humidity Leave-In Conditioner is a good addition to your routine, helping hair feel smoother and more manageable without adding an extra rinse-out step. If your frizz comes with dry or damaged lengths, following with the Infinite Damage Repair Conditioner on wash days can give your hair a little more nourishment.

Which Toni & Guy hair straightener is best for thick or long hair?

The XXL Advanced Ionic Tourmaline Wide Plate Hair Straightener is particularly handy for thick or long hair. Its wider, longer plates let you work through larger sections at once, while the adjustable heat settings give you more control over how much heat you use. It can also create loose waves if you like one tool that does a little more than just straighten.