Shiseido

Shiseido has shaped Japanese beauty since 1872, when it opened as Japan's first Western-style pharmacy in Ginza, Tokyo. Now trusted in around 120 countries, the brand is known for pioneering skincare and makeup built on decades of innovation. Signature ranges include Ultimune serums for skin resilience and Synchro Skin foundation for long-wearing, natural coverage. With over 150 years of expertise, Shiseido continues to set new standards in Japanese skincare and makeup.