shea moisture

Shea Moisture began in 1991 on the streets of Harlem with a simple mission: beauty should never come at the expense of care, culture, or community. What started as handcrafted products sold on 125th Street has grown into a global beauty brand, while remaining deeply connected to the people, places and lived experiences that shaped us from the beginning. The brand's story goes back further still, to Sofi Tucker, who began crafting shea butter-based products in West Africa in 1912, with family recipes passed down through four generations. Today, their story is shaped by cultural pride and an unwavering commitment to showing up authentically for the community that made them and that they serve.

The Jamaican Black Castor Oil Strengthen & Restore Shampoo is one of the most beloved, delivering powerful strengthening and growth-promoting benefits from the very first wash, and works beautifully alongside the Jamaican Black Castor Oil Strengthen & Restore Leave-In Conditioner for a complete repair routine. The Manuka Honey & Mafura Oil range has built an equally devoted following for its ability to transform dry, coily, or kinky hair, with the Manuka Honey & Mafura Oil Intensive Hydration Shampoo & Conditioner Twin delivering deep, lasting hydration from root to tip. For a weekly intensive treatment, the Manuka Honey & Mafura Oil Intensive Hydration Hair Mask is a brilliant addition to any routine, restoring moisture, softness, and strength to even the most parched strands.

Shea Moisture organises its range into several targeted collections, each built around a hero ingredient chosen for its specific benefits to hair and skin. The Coconut & Hibiscus range is one of the most beloved, designed to enhance and define natural curl patterns with a lightweight, nourishing formula that delivers bounce, shine, and frizz control. The Jamaican Black Castor Oil range is a go-to for those focused on strength and growth, with targeted formulas that help restore and repair damaged or thinning hair. The Raw Shea Butter range is the brand's most iconic, drawing directly on the hero ingredient at the heart of Shea Moisture's heritage to deliver deep, lasting hydration and nourishment across all hair types. For intense moisture and barrier support, the Manuka Honey & Yogurt range combines the humectant power of Manuka Honey with the protein-rich benefits of Yogurt for a deeply conditioning result that leaves hair feeling soft, strong, and beautifully hydrated.

While Shea Moisture has deep roots in textured haircare and is particularly well loved by those with curly, coily, and kinky hair, the range covers a wide variety of concerns that benefit all hair types. From shampoos and conditioners to gels, curl creams, mousses, oils, and treatments, each Shea Moisture product is infused with natural Shea Butter and science-backed innovation, providing the moisture, strength, and nourishment needed for healthy-looking hair.

Shea Moisture proudly helped pioneer textured haircare and has a deep history of investing in Black-owned businesses. The brand pledges to dedicate proceeds from every single purchase as direct investment to Black entrepreneurs, and their long-standing Community Commerce model is rooted in the belief that commerce can bring true economic independence and empowerment to their communities.

Shea Moisture is 100% cruelty-free and doesn't test any of their products on animals. They also offer vegan-friendly products, each clearly labelled so you only use the products that are right for you.