SHAY & BLUE

Shay & Blue believe fragrance should be fun, for everyone, and free from the stereotypes of big brands, liberating happiness and encouraging you to be true to yourself with clean, unisex fragrances that are not like the norm. Founded in London in 2012 by Dom De Vetta, a former Senior Vice President at Chanel and Global General Manager of Jo Malone London, and perfumer Julie Massé, the brand was born from a frustration with overpriced, mass-produced fragrances packed with chemicals and rigid gender stereotypes. Handmade in Hastings using carefully selected planet-friendly ingredients, every fragrance is certified organic, vegan, cruelty-free, and clean, with raw materials sourced from Grasse in the South of France, still the world's finest source of fragrance ingredients.

The Blood Oranges Eau de Parfum is one of the brand's most iconic releases, a tangy, juicy citrus composition that dries down to a sensual finale of Musk, charred woods, and Amber. The Black Tulip Eau de Parfum is equally beloved, a rich, velvety floral with a dark, mysterious edge that wears beautifully on all skin types. The Lilac & Gooseberries Eau de Parfum is a brilliant choice for those who love something fresher and more playful, combining the soft, powdery sweetness of Lilac with the bright, tart energy of Gooseberry for a truly distinctive and uplifting result. The Atropa Belladonna Eau de Parfum rounds things out as one of the brand's most intriguing and talked-about releases, a complex, dark floral with a captivating, slightly dangerous character that lingers beautifully on the skin.

Shay & Blue creates clean, unisex fragrances that are not like the norm, free from the gender stereotypes of big brands. Every fragrance in the range is designed to be worn by anyone, with compositions that balance traditionally masculine and feminine elements in a way that feels modern, personal, and genuinely wearable regardless of gender. The brand actively rejects the idea that fragrance should be categorised by gender, believing instead that scent should be chosen by personality, mood, and instinct.

Shay & Blue's fragrances span an impressive variety of scent families, all united by the brand's commitment to clean, artisan construction and the finest natural ingredients. The Citrus scents bring bright, zingy energy with compositions built around Sicilian lime, blood orange, and other sun-drenched ingredients that feel uplifting and effortlessly wearable. The Floral range covers everything from soft, romantic compositions built around hand-picked May rose and jasmine to darker, more complex florals with real depth. The Oriental scents deliver warmth and richness with resinous Amber and sensual Musk-led compositions, while the Woody range offers grounding, earthy warmth that wears beautifully across all seasons. The Fruity scents round things out with playful, vibrant compositions that balance sweetness with sophistication.

Absolutely. Shay & Blue offer a range of 10ml discovery sizes across their most loved fragrances, making it easy to explore the collection and find your signature scent before investing in the full size. They are also a brilliant travel companion, small enough to slip into any bag for on-the-go fragrance touch-ups throughout the day.

Shay & Blue uses carefully selected planet-friendly ingredients to revive the forgotten ways of artisan perfumery, with fragrances that are certified organic, vegan, and cruelty-free. Since 2012, every product has always been and will always be vegan, from raw materials to candle wax. The brand fights cheap, nasty ingredient fillers, animal cruelty, toxic waste, and plastic packaging while bringing people and fragrance together.