JOICO

Joico is a professional haircare brand founded in California in 1975, growing out of a Los Angeles hairstylist's ambition to create a haircare system that could actually repair damage rather than just mask it. That mission led to the invention of Human Hair Keratin Protein technology, a breakthrough that let formulas penetrate the hair cortex and rebuild it from within. Joico continues to develop salon-tested formulas backed by decades of haircare science.

The Defy Damage Protective Shampoo & Conditioner is a strong favourite for anyone with colour-treated hair, strengthening bonds while helping to preserve colour vibrancy with every wash. For curly hair, the Curls Like Us Hydrate & Define Crème Styler is a go-to, using Moringa Seed Oil and Algae Oil to hydrate and define curls while offering thermal protection, all without leaving hair feeling stiff or weighed down. The K-Pak Colour Therapy Shampoo & Conditioner is another bestseller, combining Argan Oil and African Manketti Oil to restore colour-treated hair while locking in vibrancy and reducing breakage. For finishing touches, the Power Spray Fast-Dry Finishing Spray delivers a firm hold with a fast-drying, non-sticky mist, boosting shine while protecting hair from humidity and heat styling for up to 72 hours.

Yes, Joico has several ranges built specifically for colour-treated hair. The Colourful Anti-Fade Shampoo & Conditioner is a great everyday option, gently cleansing while helping to lock in vibrancy and prevent fading. For something more intensive, the K-Pak Colour Therapy Shampoo & Conditioner combines K-Pak reconstruction with African Manketti and Argan Oils to repair damage while maintaining colour for weeks at a time. The Luster Lock Treatment makes a great weekly add-on for extra shine and vibrancy, while the Luster Lock Glossing Oil is a lightweight daily oil that tames frizz and adds instant gloss without weighing hair down.

The Scalp Vitality range takes cues from skincare, focusing on keeping the scalp's natural balance in check. The Scalp Vitality Refreshing Shampoo gently cleanses while leaving the scalp feeling cool and replenished, and pairs well with the Scalp Vitality Exfoliating Foaming Scrub, which turns into a light foam to buff away build-up and soothe irritation, leaving the scalp feeling calm and refreshed.

Joico has a few ranges to care for dry or damaged hair, depending on what your hair needs. For dryness, the Hydra Splash Hydrating Shampoo & Conditioner is designed to deliver lasting moisture without weighing hair down. For damage from colour, heat or general wear, the Defy Damage Shampoo & Conditioner strengthens bonds and reduces breakage, and works well alongside the Defy Damage Protective Shield, a pre-styling leave-in that guards against heat, UV and pollution. If your hair leans more coarse or dehydrated, the Moisture Recovery Shampoo & Conditioner and Moisture Recovery Treatment Balm are worth adding in for an extra hydration boost.

Yes, the Curls Like Us range is designed specifically for curls and coils. The Define & Seal Curl Defining Gelée creates a light cast around each curl to lock in definition and moisture, while the Hydrate & Define Crème Styler offers a lightweight hold with added thermal protection. The Smooth & Bounce Hydrating Foam rounds out the range, adding moisture and bounce while helping to keep frizz under control.

The Blonde Life range is built specifically for blonde and lightened hair. If brassiness is your main concern, the Blonde Life Violet Shampoo & Conditioner Twin neutralises yellow and brassy tones while nourishing with Tamanu and Monoi Oils, and the Colour Enhancing Violet Hair Mask makes a great weekly treatment to keep tones cool and hair feeling soft. For a gentler, everyday option, the Blonde Life Brightening Shampoo & Conditioner Twin helps banish brassy tones while boosting radiance in blonde locks.

Absolutely, Joico is PETA-approved, 100% cruelty-free, and doesn't test any of their products or ingredients on animals.