Guy Laroche

Guy Laroche is a French fashion house founded in Paris in 1957 by designer Guy Laroche, known for his narrow, harmonious silhouettes and bright, lively colours. The brand moved into perfumery in 1966 with the launch of Fidji, a floral scent inspired by the South Pacific islands that quickly became a classic. Guy Laroche has since built a strong fragrance legacy alongside its fashion roots, working with L'Oréal to bring iconic scents to a global audience.

Drakkar Noir is the most iconic fragrance, opening with fresh Rosemary, Lavender and Bergamot before moving into a spicy heart of Coriander, Cinnamon and Carnation, finishing on a deep, mossy base of Sandalwood, Patchouli and Cedar. Drakkar Intense offers a spicier take on the original, opening with Bergamot and Absinthe before settling into a warm base of Suede and Vanilla. For something fresher, Drakkar Bleu opens with Spearmint, Apple and Bergamot, moving through Lavender and Sage, before finishing on a cool, woody base of Fir, Patchouli and Moss. If you're already a fan of the scent, the Drakkar Noir Men Deodorant Spray makes it easy to extend that same signature scent into your everyday routine.

Yes, Fidji is the Guy Laroche's founding fragrance for women, launched in 1966 and still a classic today. The Fidji Eau De Toilette opens with a fresh burst of Galbanum, Hyacinth and Bergamot, moving into a rich floral heart of Rose, Jasmine and Ylang-Ylang, before finishing on a warm, earthy base of Musk, Patchouli and Vetiver. For a more concentrated version of the same scent, the Fidji Eau De Parfum offers a richer, longer-lasting take on that same exotic, tropical character

Yes, Drakkar Noir works well for both everyday wear and more formal occasions, thanks to its balanced, aromatic profile that's neither too light nor overpowering. Its long-standing popularity has made it something of an office classic, so it suits a wide range of settings.

Guy Laroche covers a broad selection of scent families, so there's something to suit most preferences. Woody fragrances lean warm and grounded, built around notes like Sandalwood, Cedar and Patchouli, while Aromatic scents bring in herbal notes like Lavender and Rosemary for something fresher and more classic. For a softer, more romantic feel, Floral fragrances weave together notes like Rose and Jasmine, and if you prefer something crisper and more invigorating, Aquatic scents offer a cool, watery freshness that's easy to wear day to day.