comfort

Comfort is the British fabric care brand that invented the world's first fabric conditioner back in 1969. Originally developed to counteract the harsh laundry soaps of the day that left clothes feeling stiff and scratchy, evolving over the decades, introducing new technologies and benefits to stay at the forefront of fabric care. Today the range spans everything from concentrated fabric conditioners with Stay Fresh Technology, to the Botanicals and Elixir ranges, giving every type of laundry load exactly what it needs. Comfort remains the go-to choice for softer, fresher, longer-lasting clothes, wash after wash.

Comfort's range covers every laundry mood, and there's something for everyone. The Ultra Fresh & Protect line is a firm favourite, with the Heavenly Nectar scent delivering long-lasting fragrance alongside fibre protection across a generous 58 washes. For those who love a lighter, nature-inspired scent, the Creations Apple Blossom Fabric Conditioner brings a fresh floral finish to every load, while the Ultra Fresh & Protect Fresh Sky is perfect for anyone who wants that clean, crisp outdoor feeling straight from the machine. And if you prefer something a little more premium and botanical, the Comfort Botanical Freshness First Blooms Fabric Conditioner offers 64 washes of beautifully delicate fragrance.

Both are great options, but they're built for slightly different needs. Comfort Classic, like the Fresh Blue Skies Fabric Conditioner, is your reliable everyday conditioner, softening clothes and leaving a fresh, lasting scent with a standard 35ml dose. Comfort Ultimate Care takes things a step further. It features revolutionary Pro-Fibre technology, which reduces friction during washing to protect against colour fading, bobbling, pilling, and shape loss, ideal for clothes you really want to keep looking their best. It's also ultra-concentrated, meaning you only need a 15ml dose, and the bottles are made from 100% recycled plastic, saving 34% more plastic compared to regular Comfort fabric conditioners.

Absolutely! Comfort Pure is the UK's number one fabric conditioner for sensitive skin, hypoallergenic and dermatologically tested, with skincare research recognised by the British Skin Foundation. It's suitable for the whole family, from newborn and baby clothes to everyday bedding and clothing, and performs well even in short and cold wash cycles. The Pure Gently Fresh Fabric Conditioner is perfect for those who want effective softening without strong fragrance, while the Pure Dreams Cashmere Soft variant adds a touch of luxury with an ultra-gentle, cashmere-soft finish. Both are kind to delicate skin without compromising on results.

Fabric conditioner does a lot more than just make your laundry smell nice. It works during the rinse cycle to coat the fibres of your clothes, reducing friction and leaving them noticeably softer and easier to iron. Over time, this helps prevent the wear and tear that makes clothes look tired, reducing bobbling, keeping colours brighter, and helping garments hold their shape for longer. The Comfort Creations Honeysuckle & Sandalwood Fabric Conditioner, for example, adds a gorgeous, long-lasting scent while conditioning every fibre, while the Fresh Sunshiny Days Fabric Conditioner leaves laundry with that clean, just-dried-outside freshness. Used regularly, a good fabric conditioner is one of the easiest ways to get more life out of the clothes you love.

Scent Boosters are a next-level laundry addition designed to supercharge the fragrance on your clothes beyond what fabric conditioner alone can deliver. Comfort's Scent Booster Elixir is designed to go into the dispensing drawer of your washing machine, where it gets dosed in the final rinse cycle to ensure maximum fragrance is deposited directly onto the clothes. The Comfort Fresh Sunshiny Days Scent Booster Elixir is ideal for those who love a bright, uplifting fragrance that lingers, while the Pure Gently Fresh version offers the same boosted freshness in a hypoallergenic, skin-kind formula, perfect for sensitive households. Simply use alongside your usual fabric conditioner for the best results.