Arm & Hammer

Arm & Hammer is an American oral care brand with over 170 years of heritage, best known for its baking soda-powered toothpastes and dental products. The range harnesses the natural cleansing and whitening properties of baking soda to remove surface stains, freshen breath and support everyday oral hygiene. From daily whitening toothpastes to sensitive formulas and gum care variants, Arm & Hammer offers a straightforward, affordable approach to a brighter, cleaner smile without harsh or unnecessary ingredients.