The Ordinary Serums

Targeted Active Serums for Every Concern

Serums are the heart of The Ordinary - single-ingredient, clearly labelled treatments that let you target a specific concern precisely. Applied after cleansing and before moisturiser, each one does exactly what its name says, so you can build a routine around what your skin actually needs rather than guessing. Introduce one at a time, layering thinnest to thickest.

Find Your Serum by Concern

Blemishes & oiliness: the cult Niacinamide 10% + Zinc 1% controls shine and calms breakouts.

Dehydration: the Hyaluronic Acid 2% + B5 plumps and hydrates.

Dullness & dark spots: the Vitamin C Suspension 23% and Alpha Arbutin 2% brighten and even tone.

Fine lines: the Multi-Peptide + HA Serum firms and smooths.

Puffy eyes: the Caffeine Solution 5% de-puffs and reduces dark circles.

Pair serums with a cleanser and moisturiser, and for exfoliating actives, see Exfoliators & Acids.

Explore the full range in our The Ordinary collection.