etude house

Etude House is Korea's first specialised makeup brand, launched in 1985 under Amore Pacific, with a name inspired by Frédéric Chopin's piano études. Built around the idea that makeup should feel like play rather than a chore, the brand became known for its whimsical, dollhouse-style stores and colourful, feminine packaging aimed at young women. Etude House has since grown into one of Korea's most recognisable beauty names, offering everything from playful colour cosmetics to hydrating skincare.

The SoonJung 2x Barrier Intensive Cream is one of the brand's bestselling products, using 93% naturally derived ingredients including Panthenol and Madecassoside to repair, soothe and hydrate even the most sensitive skin. The 0.2 Therapy Air Mask in Collagen is another firm favourite, an ultra-thin, breathable sheet mask that delivers Collagen to nourish skin and improve elasticity. On the lash side, the My Lash Serum uses Biotin, Panthenol and Ginger Root Extract to nourish and strengthen lashes for a fuller look, while the SoonJung pH 6.5 Whip Cleanser gently cleanses with a low-pH, whipped foam formula that soothes rather than strips the skin.

SoonJung is Etude House's dedicated line for sensitive skin, built around Panthenol and Madecassoside to calm irritation and strengthen the skin barrier. The SoonJung Hydro Barrier Cream uses over 92% hydrating ingredients in a lightweight gel formula, suiting both oily and dry skin types. The SoonJung 10 Free Moisturising Emulsion adds Squalane to bring back elasticity, while the SoonJung pH 5.5 Relief Toner preps skin at a low, skin-friendly pH to boost hydration and calm redness right from the first step of a routine.

Yes, Etude House has a range of playful, long-wearing lip tints. The Dear Darling Water Tint is a firm favourite, a weightless, water-based stain enriched with a Berry Fruit Complex that delivers vivid colour without any stickiness or dryness. The Fixing Tint offers a similar staining effect in a highly pigmented, long-lasting liquid formula, giving a matte finish that stays put for hours.

Yes, Etude House's Face Masks range is built around the ultra-thin 0.2 Therapy Air Mask, designed to sit lightly on the skin like air while delivering active ingredients. The 0.2 Therapy Air Mask in Hyaluronic Acid offers an intense hydration boost for thirsty skin, while the 0.2 Therapy Air Mask in Snail uses Snail Mucin to smooth texture and improve elasticity. For anyone dealing with blemishes, the 0.2 Therapy Air Mask in Tea Tree uses Tea Tree Extract to soothe and refresh a congested complexion.