bleach london
Bleach London is a vibrant haircare brand celebrated for its bold approach to colour. Offering a wide range of hair dyes, treatments, and styling products, it empowers individuals to express their unique style while maintaining hair health. Committed to cruelty-free practices, Bleach London invites you to experiment with daring hues and unleash your creativity.
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FAQs
Who is Bleach London?
Who is Bleach London?
Bleach London is the brainchild of hair stylist Alex Brownsell, who turned bleaching and colouring her friends hair at home into the iconic hair colouring brand you know and love today. After creating the worlds first salon focused entirely on colour rather than cutting, the inspiration for at-home kits that gave customers the ability to DIY dye was found and the Bleach London range was born.
What are the most popular Bleach London products?
What are the most popular Bleach London products?
Resurrect dry, damaged hair with the Reincarnation Mask. This nourishing protein treatment is enriched with sunflower seed oil and lactic acid, to strengthen, hydrate and restore bleached and coloured hair.
The Bleach London Rose Shampoo gently cleanses bleached hair while depositing soft, pastel colour. Use to tone away stubborn blue dye or on top of rose dyed hair to maintain a strong rosy hue.
Achieve the perfect blonde base without the damage with the Plex Bleach Kit. Formulated with Alex-Plex, a bespoke conditioning treatment which strengthens the bonds in hair during the bleaching process while lifting up to 6 levels.
Super Cool Colour is a gentle semi-permanent dye that creates deep and vivid colours. Formulated without bleach and ammonia to leave hair feeling smooth and soft, these dyes can be used to create full coverage on lighter hair, or a subtle, glossy tint on dark hair.
Do I need to do a strand test before applying Bleach London Super Cool Colour?
Do I need to do a strand test before applying Bleach London Super Cool Colour?
It is recommended to do a skin and strand test before using any Bleach London dye or bleach to test for any skin sensitivities or allergies.
The colour your hair turns depends on its current condition and any products being used, meaning you won't always see the same result each time. Cut off a small piece of hair, around 1 inch from the root, and apply your dye or bleach, leave for the recommended time then rinse and dry; this will allow you to see whether you can achieve your desired colour and ensure your hair is in good conditioner after.
Are Bleach London cruelty-free?
Are Bleach London cruelty-free?
Yes! Bleach London have a strict animal-cruelty ethos and are proud members of PETA's Beauty Without Bunnies programme.
Are Bleach London vegan-friendly?
Are Bleach London vegan-friendly?
Yes! The entire Bleach London range has been 100% vegan since 2017 as a part of their commitment to caring for the environment and animals.