I'm From

I'm From was established in 2014 under parent company Wishcompany, a natural, high-quality Korean skincare brand committed to cruelty-free practices and ingredient transparency. The brand's philosophy is summed up in its slogan "Nature as it is, it's I'm From", a commitment to ingredient-conscious skincare that highlights the beauty of nature, with all ingredients sourced directly from South Korea. What sets I'm From apart is its transparency: each product proudly lists all its ingredients alongside the origin of its primary ingredient and the name of the farm where it was harvested. Clean, honest, and rooted in the best of Korean botanicals, I'm From is K-beauty at its most considered.

I'm From has built a devoted following through a tight range of single-hero-ingredient formulas that deliver real, visible results. The Rice Toner is a regular bestseller, beloved for its brightening and moisture-boosting properties thanks to 77.78% rice extract. The Mugwort Essence is a cult favourite for calming irritated or acne-prone skin, while the Mugwort Sheet Mask delivers the same soothing benefits in a concentrated single-use treatment. For a weekly glow-up, the Rice Mask is a wash-off treatment that softens, brightens, and revitalises dull or dry skin with the same rice-powered formula that made the toner famous.

Yes, and the Mugwort range in particular is beloved by those with reactive or easily irritated skin. The Mugwort Mask is ethanol-free, paraben-free, silicone-free, and free from artificial fragrance and essential oils, working to soothe and calm sensitive skin, reduce redness and inflammation, and provide deep hydration. For something richer, the Honey Serum contains 30.63% of I'm From's exclusive Honey Glow Queen Complex, a blend of seven active ingredients including honey, royal jelly, black bee propolis, and turmeric that deliver rich moisture, improve elasticity, and brighten the complexion. All I'm From products have a low, skin-friendly pH and gentle formulas that allow nutrient-rich ingredients to penetrate deeply while restoring the moisture barrier.

The Rice range makes building a complete routine beautifully straightforward. Start with the Rice Whip Facial Cleanser, a whipped cream-like foam that thoroughly cleanses pores and removes makeup while rice extract, hyaluronic acid, and niacinamide keep skin hydrated and radiant. Follow with the Rice Toner to brighten and add the first layer of moisture, then layer the Rice Serum for a more concentrated hit of brightening and nourishing rice actives. Seal everything in with the Rice Cream, a deeply moisturising formula that leaves skin soft, bouncy, and thoroughly hydrated. In the morning, finish with the Rice Sunscreen SPF50+ PA++++ for lightweight, nourishing UV protection that completes the routine seamlessly.

I'm From is cruelty-free. They don't test their finished products or ingredients on animals, and neither do their suppliers or any third parties. Many products in the range are also fully vegan; however, products containing honey or other bee-derived ingredients are cruelty-free but not vegan, so it's worth checking individual product pages if that's important to you.