Dear, Klairs

Dear, Klairs is a top Korean beauty brand, renowned for its effective yet gentle products, perfect for sensitive skin. Established in 2010, Klairs is committed to simple, vegan-friendly formulas free from harsh chemicals, emphasising natural ingredients. Their products are designed to soothe, hydrate, and improve skin elasticity without irritation. Dear, Klairs prides itself on being cruelty-free and focuses on sustainability and eco-friendly practices.

FAQs

Who is Dear, Klairs?

Dear, Klairs is the Seoul-born K-beauty brand that has been championing gentle, minimal skincare since 2010. The brand's philosophy is simple: remove unnecessary ingredients, restore balance, and formulate products that are always gentle, even for the most reactive skin. With a range spanning cleansers, toners, serums, moisturisers, and more, all free from artificial fragrance and needless irritants.

What are the most popular products by Dear, Klairs?

Dear, Klairs has built a global following on the back of a handful of brilliant products. The Rich Moist Soothing Cream is a cult staple, enriched with shea butter, ceramide 3, and lipidure to lock in moisture and soothe redness and irritation. The Freshly Juiced Vitamin Drop has earned its place in countless routines for its brightening, glow-boosting results, delivering a hit of vitamin C that works visibly over time. For thorough yet gentle cleansing, the Gentle Black Deep Cleansing Oil effectively dissolves makeup, SPF, and impurities without drying or irritating the skin, making it a brilliant first step in any double cleanse routine.

What skin concerns does Dear, Klairs target?

Dear, Klairs has targeted solutions for a wide range of skin concerns, all built on the same gentle, minimal philosophy. For dry skin, the Rich Moist Soothing Tencel Sheet Mask delivers an intensive hit of hydration in one go, while the Supple Preparation Facial Toner layers on moisture and preps skin to absorb everything that follows. For sensitive skin, the Unscented Supple Preparation Facial Toner is ideal for those who prefer a completely fragrance-free routine, and the Midnight Blue Calming Cream soothes inflammation and redness with a hypoallergenic, non-comedogenic formula that won't aggravate reactive skin. For oily and blemish-prone skin, the Freshly Juiced Vitamin Drop brightens and evens tone while keeping the formula lightweight and non-greasy, and the Midnight Blue Clearing Water Cream provides the hydration oily skin still needs without any heaviness or shine.

Is Dear, Klairs cruelty-free and vegan-friendly?

Yes, Dear, Klairs is PETA-certified, approved by The Vegan Society and the Korea Agency of Vegan Certification and Services. The brand also holds Korea Animal Rights Advocates' stamp of approval as a cruelty-free brand.