Alpha-H

Alpha-H are an award-winning Australian skincare brand born on the Gold Coast, founded by beauty therapist Michelle Doherty after she discovered glycolic acid as a solution to her own chronic acne. That lightbulb moment led to a brand built around real, results-driven formulas that bridge the gap between everyday skincare and clinical treatments. They're female-founded, proudly Australian-owned and manufactured, and loved by skincare obsessives worldwide for actually delivering on their promises.

Alpha-H has built its reputation on hard-working, results-driven formulas. The Liquid Gold + Vitamin C Exfoliating Treatment is a fan favourite, combining the brand's iconic glycolic acid base with brightening vitamin C for a complexion that genuinely glows. For overnight skin transformation, the Midnight Reboot Serum is a cult go-to, delivering intensive renewal while you sleep. The Vitamin C Serum is equally worth a spot in your routine, a potent, stabilised formula that tackles dullness and uneven tone with daily use, while the Retinol Reboot Exfoliating Body Treatment brings the same clinical-grade thinking to skin below the neck.

Alpha-H is built to tackle a wide spectrum of skin concerns with clinical precision. Tired, puffy eyes are no match for the Liquid Gold Firming Eye Cream, which firms and brightens the delicate eye area over time. For visible signs of ageing, the Liquid Gold + Glycolic Acid Trial Kit is the perfect introduction to the brand's iconic exfoliating treatment, smoothing texture, reducing fine lines, and boosting radiance. Redness and sensitivity are addressed by the Balancing Cleanser, which calms and rebalances without stripping the skin. And for acne and blemishes, the combination of the Instant Action BHA Blemish Treatment, for targeted, fast-acting spot care, and the Clear Skin Tonic, for daily congestion control, makes a powerful duo.

Yes, Alpha-H was founded by Michelle Doherty after struggling with sensitive, blemish-prone skin herself, and that ethos runs through the entire range. The High Tide Water Cream delivers deep, lightweight hydration that soothes and strengthens the skin barrier, while the Vitamin A Serum offers the age-defying benefits of retinol in a considered formula that minimises the redness and peeling associated with stronger retinoids.

Alpha-H's philosophy is built around three core pillars: cleanse, exfoliate, and protect, with each stage targeting specific skin concerns to ramp up skin health. Start with the Melting Moment Cleansing Balm, a rich formula that dissolves makeup and impurities without disrupting the skin's moisture barrier, leaving it soft and prepped. Follow with the Liquid Gold + Glycolic Acid Exfoliating Treatment as your toner step, Alpha-H's cult hero that resurfaces and brightens with consistent use. Next, apply the Hyaluronic 8 Super Serum to flood skin with deep, multi-level hydration. Lock it all in with the After Hours AHA Moisturiser, a night-friendly formula that continues working while you sleep, and in the morning, always finish with the Daily Essential Moisturiser SPF50+ to protect all that hard work from UV damage.

Alpha-H has a long-standing commitment to cruelty-free skincare and is Leaping Bunny approved! They also offer a range of vegan-friendly products, these are clearly labelled so you only choose the products that are right for you.