Established in 2001 in California, Pureology products are formulated to create the best professional after-care for colour treated hair and help to treat the needs of all hair types and textures. Our rich, concentrates formulas, extra creamy lathers and invigorating aromas, indulge the sense and elevate every haircare day, turning a regimen into a ritual! The Pureology's Anti-Fade Complex and patented ingredient blend protects color vibrancy and ensures lasting color payoff. Our dual-benefit high performing formulas provide color protection and customized care to address individual hair needs. The highly concentrated shampoos boast up 80 washes in a 266ml single bottle.