Azzaro was founded by Loris Azzaro, a Sicilian who wanted to encapsulate and embody the very essence of Mediterranean luxury for all the world to experience. Sensuality and hedonism were at the heart of the glamourous and ground-breaking fashion pieces of the late 1960's, and this provocative reputation would bleed into the heart of their first fragrance, Azzaro for Women which launched in 1975. Establishing a foothold in the market, Azzaro continues to this day to offer mysterious and seductive fragrances for both men and women that embody the tanned, beach-party lifestyle synonymous with contemporary Mediterranean luxury.