Acqua di Parma had humble beginnings. They broke into the fragrance market in 1916 with their first fragrance, Colonia, which was used to perfume gentleman’s handkerchiefs. Following the Second World War, Colonia became a symbol of Italian sophistication and etiquette, and was readily adopted by international celebrities of the time. From a small, quietly run factory, Acqua di Parma grew into an internationally recognised fashion house. Each perfume is simple but elegant, and housed in a minimalist, charming glass bottle which exudes Italian refinement.
