Roberto Cavalli had humble beginnings. Born in 1940 into a working family with artist roots, his name is now known the world over and has subsequently become synonymous with the contemporary and glamorous Italian lifestyle. His early life choices led him to becoming an innovative designer and passionate inventor, developing unique techniques for textile printing, which caught the attention of fashionistas everywhere. His brand now designs perfumes and colognes with enticing blends and distinctive aromas that exude a depth of character, all which reflect the strengths and personality of the modern Cavalli individual.