Joop! is an unconventionally classic brand that has become internationally recognised for its vast range of fragrances for both men and women. Founded by German designer, Wolfgang Joop, in 1986, the brand is youthful, confident and not afraid to challenge traditional rules - such as creating the first pink fragrance for men with their signature scent Joop Homme. The Berlin-based brand’s bestselling fragrances, including Wow! Go and Jump, are renowned for being vibrantly expressive, eccentrically seductive and daringly unexpected.