Agent Provocateur is a British-based lingerie retailer which was founded in 1994 by Husband & Wife team Joseph Corre and Serena Rees. As well as selling luxury lingerie for women endorsed by renowned celebrities like Kyle Minogue, the brand branched to develop and market a range of seductive fragrances, launching their first in August 2000. Using a meticulous selection of exotic ingredients from the world over, the brand has created a collection of perfumes as roguish and alluring as their lingerie, designed to match the attitude, desires, and lifestyle of the contemporary woman.