noughty

Noughty is the renowned British haircare brand on a mission, to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth. Recognised for their commitment to providing 97% natural ingredient products with zero silicones, parabens or sulphates. Noughty believe everyone should have access to high performing, natural products without breaking the bank.

Noughty’s standout products are all about hydration, volume, and curl care.

The To The Rescue Shampoo & Conditioner are favourites for dry or damaged hair—gentle, nourishing, and easy to slot into any routine. If your hair’s on the finer side, Pumped Up Volumising Shampoo is a go-to for adding body without the weight. For curls, Wave Hello Curl Taming Cream helps smooth and define without crunch. And for an everyday boost, Thirst Aid Conditioning & Detangling Spray is loved for how it softens, hydrates and keeps knots at bay.

Absolutely! All Noughty products are 97% natural and formulated to be extremely gentle on skin and hair. For those with sensitive skin the Care Taker range is specially designed to be kinder to the scalp and body.

Noughty haircare products are meticulously formulated to be gentle and kind on colour, offering a softer alternative to traditional haircare.

For those aiming to eliminate brassy, yellow, and orange undertones from blonde, grey, or silver hair the Purple Reign Tone Correcting Shampoo is the go-to product.

No, Noughty products are proudly free from Sulphates, Silicones and Parabens, opting for naturally derived alternatives that a much softer and kinder to hair and skin

Yes, Noughty is both cruelty-free and vegan-friendly. They never test on animals, and all of their products are made without any animal-derived ingredients. The entire range is certified cruelty-free and suitable for vegans.