White Hot, launched in 2013, embraces white and grey hair as a stylish colour choice. The beautifully fragranced capsule collection of shampoos, conditioners and styling products brighten, cleanse and add style. Expertly-formulated for the needs of hair which has lost its pigment, the unique products include key ingredients such as Blue Lupin, Keravis, White Truffle and African Baobab Oil.