Issey Miyake launched his first fragrance in 1992 and ever since has been innovating new scents which are compatible with contemporary life and encourage self-expression. He draws his inspiration from nature, believing it to be the world's best perfumer, and his iconic fragrance for men, L’Eau d’Issey Pour Homme, seeks to reflect the rush of a waterfall, maintaining an atmosphere of strength with woody, aquatic, and fresh notes.