{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-smooth-transformer-hair-treatment-250ml","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer Hair Treatment 250ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Smooth Transformer Hair Treatment (250ml) is a professional smoothing treatment designed to reshape and smooth the hair fibre while delivering long-lasting frizz control. Formulated with Keratin-Alpha shapers and Amino Acids, the treatment works at the keratin level to help improve hair discipline and transform the look and feel of frizz-prone hair. With continued use, it helps reprogram hair for up to 2 weeks of frizz control¹ while leaving hair smoother, shinier and easier to style.\u003c\/p\u003e\u003cp\u003eThe advanced formula targets unwanted volume and improves hair manageability, delivering visible smoothing results while helping protect the hair fibre. After 4 uses, the treatment helps reset hair discipline¹ at the Keratin Alpha level for a complete fibre transformation, improving smoothness and styling efficiency. It also boosts shine, leaving hair visibly glossier and more polished.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz².\u003c\/li\u003e\n\u003cli\u003eHelps control unwanted volume for easier daily styling.\u003c\/li\u003e\n\u003cli\u003eSupports styling routines that take half the time³.\u003c\/li\u003e\n\u003cli\u003eHelps reset hair discipline at the Keratin Alpha level for fibre transformation.\u003c\/li\u003e\n\u003cli\u003eProvides up to +77% instant shine.\u003c\/li\u003e\n\u003cli\u003eWomen report smoother hair and faster styling results with continued use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eClaims:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e¹Instrumental test after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003e²Instrumental test after routine use 4 times of Shampoo + Smooth Transformer + Leave-on.\u003c\/li\u003e\n\u003cli\u003e³Consumer test on 68 participants, 1 application per week for 4 weeks. Based on a 15-day break observation.\u003c\/li\u003e\n\u003cli\u003eInstrumental and consumer tests.\u003c\/li\u003e\n\u003cli\u003eInstrumental test after one use of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003eConsumer test on 67 participants after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56170968383814,"sku":"LPSE0146","price":25.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0146.png?v=1773401778","url":"https:\/\/www.justmylook.com\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-smooth-transformer-hair-treatment-250ml","provider":"Justmylook","version":"1.0","type":"link"}