{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-serum-50ml","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Serum 50ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Serum (50ml) is a professional finishing serum designed to smooth, seal and protect the hair fibre while helping control frizz and unwanted volume. Formulated with 5% Keratin Sealer, this mirror-like smoothing serum works to seal the hair's keratin structure, leaving strands visibly smoother, shinier and easier to style. Used as part of the Keratin Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/p\u003e\u003cp\u003eThe heat-activated formula enhances shine and protects the hair fibre while supporting smoother styling results. It helps defend against humidity and heat damage while improving overall manageability, leaving hair glossy, controlled and polished without heaviness. Artificial colourant-free and alcohol-free, it delivers professional smoothing performance with a lightweight finish.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz².\u003c\/li\u003e\n\u003cli\u003eHelps control unwanted volume for easier styling.\u003c\/li\u003e\n\u003cli\u003eSupports styling routines that take half the time³.\u003c\/li\u003e\n\u003cli\u003eProvides instant shine that can last up to 5 day.\u003c\/li\u003e\n\u003cli\u003eHelps protect hair against up to 80% humidity.\u003c\/li\u003e\n\u003cli\u003eProvides heat protection up to 230°C.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eClaims:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e¹Instrumental test after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003e²Instrumental tests with routine used 4 times: Shampoo + Smooth Transformer + Leave-on.\u003c\/li\u003e\n\u003cli\u003e³Consumer test on 68 participants, 1 application per week for 4 weeks. Based on a 15-day break observation.\u003c\/li\u003e\n\u003cli\u003eInstrumental test after 1 application of shampoo, mask and serum.\u003c\/li\u003e\n\u003cli\u003eInstrumental tests with full routine after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003eInstrumental tests.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56170967269702,"sku":"LPSE0147","price":22.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0147.png?v=1773401766","url":"https:\/\/www.justmylook.com\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-serum-50ml","provider":"Justmylook","version":"1.0","type":"link"}