{"product_id":"loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-mask-250ml","title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask 250ml","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Keratin Alpha Sleek Hair Mask (250ml) is a professional smoothing treatment designed to deeply nourish, hydrate and condition frizz-prone hair while helping reshape and smooth the hair's keratin structure. The rich, sensorial formula works to improve manageability and softness while supporting smoother, more controlled styling. With continued use as part of the Alpha Sleek routine, it helps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/p\u003e\u003cp\u003eFormulated to tame unwanted volume and smooth the hair fibre, the mask helps deliver up to 5x smoother hair and 2x less frizz² while supporting faster daily styling. The intensive conditioning treatment helps provide up to 3x less unwanted volume while protecting the hair fibre from breakage and improving softness from the first use. It also enhances shine, delivering glossy results that can last up to 5 days.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps reprogram hair for up to 2 weeks of frizz control¹.\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz².\u003c\/li\u003e\n\u003cli\u003eHelps control unwanted volume for easier styling.\u003c\/li\u003e\n\u003cli\u003eSupports styling routines that take half the time³.\u003c\/li\u003e\n\u003cli\u003eProvides up to 3x less unwanted volume.\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from breakage and improve softness from the first use.\u003c\/li\u003e\n\u003cli\u003eAdds instant shine that can last up to 5 days.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eClaims:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e¹Consumer test on 68 participants, 1 application per week for 4 weeks. Based on 15-day break observation.\u003c\/li\u003e\n\u003cli\u003e²Instrumental test after 4 uses of Smooth Transformer.\u003c\/li\u003e\n\u003cli\u003e³Instrumental test after 4 uses of the Shampoo + Smooth Transformer + Serum routine.\u003c\/li\u003e\n\u003cli\u003eInstrumental test.\u003c\/li\u003e\n\u003cli\u003eInstrumental test after 1 application of shampoo, mask and serum.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":56170965729606,"sku":"LPSE0145","price":25.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/3861\/4342\/files\/LPSE0145.png?v=1773401748","url":"https:\/\/www.justmylook.com\/products\/loreal-professionnel-serie-expert-keratin-alpha-sleek-hair-mask-250ml","provider":"Justmylook","version":"1.0","type":"link"}