Oh My Lash was established by former beauty therapist Natalie Cairns from her own home in Berkshire, UK. Based on her experience within the beauty industry, she wanted to create a brand that was fun, colourful and sassy! Oh My Lash was born from the idea of having false eyelashes - each with its own branded personality - that come in a reusable case that both protects and stores them when they’re not fluttering.