Frustrated by traditional, petroleum-based styling products which he struggled to rinse from his client's hair, Layrite founder Donnie Hawley resolved to formulate a water-soluble barbering range which would "Hold Like Wax & Wash Out Like Gel". Layrite men's grooming products, formulated with naturally-derived conditioners and waxes, have since become a worldwide, staple brand for barbers seeking quality and authenticity.
