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Hollister Co. is an iconic American clothing retailer which readily takes inspiration from the ‘hardcore surf life’. They designed and developed clothing to reflect their conceived high-octane aesthetic - one which aligns itself with the zeitgeist of the modern teenager. Following international acclaim, Hollister Co. ventured into the fragrance market, creating a range of perfumes and colognes which celebrate the Southern California lifestyle, centered on the sun, sea, and everlasting youth. Each fragrance is presented in a vibrant and charming glass bottle, in keeping with the theme of youthful freedom and energetic expressionism from the Californian South.