A pioneer in his own right, Arthur Guidotti's dream was to create a fashion-forward company to meet the needs of the natural consumer. Over the decades, Giovanni Haircare has single handedly revolutionised the industry, introducing new life by developing lotions, mousses, styling aids and treatments for all hair and scalp concerns, and has since become one of the biggest haircare brands in the United States. Giovanni is committed to producing the highest quality formulations, presented in aesthetically beautiful and eco-friendly packaging, so you can care for your hair whilst also caring for the planet.
