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Fudge Clean Blonde Violet Toning Shampoo 1000ml

Code: 1131
  • £18.95
  • RRP £23.95
  • You save up to 21 %
Item in Stock |
Fudge Clean Blonde Violet Toning Shampoo (1000ml) contains salon-strength, violet micro-pigments which instantly remove unwanted, dull, yellow and brassy tones from blonde hair. Formulated with hydrating Guarana, it revives the radiance of natural or lightened blondes, producing a cleaner, whiter result while effectively lifting away dirt and impurities.

Blending Hydrolysed Wheat Protein with UV protectants, it nourishes and protects the hair from environmental aggressors whilst Fudge's Hydrating Hair Drink Complex increases vibrancy. Paraben & cruelty-free.

Directions of use:

  • Apply to wet hair, lather thoroughly and leave for up to 5 minutes for maximum results.

If you'd like to know the ingredients for any of our products, please drop us an email and we'll send you an image of the product with the ingredients shown. Manufacturers change their ingredients regularly, sometimes without letting us know. By sending an image, we ensure that you receive a current & up to date list.

Shop online at Justmylook in complete confidence as all online payments are 100% secure. You can either pay using your card through our secure servers or alternatively checkout via Paypal for fast, convenient payment.

Justmylook offers free delivery on all UK orders via Royal Mail 48 & Royal Mail 48 Tracked. Delivery should normally take 2-3 working days depending on the time you place your order. You will be given an estimated delivery date at the basket page.


Royal Mail 48 Tracked: Orders are usually dispatched the same day when placed before 2:00pm Mon-Fri. It should normally take 2-3 working days for delivery.

Royal Mail 24, Royal Mail Special Delivery & DPD: Orders placed before 3:00pm are usually dispatched the same day Mon-Fri. Orders after this threshold will be dispatched the next working day. 

Express Delivery

Express delivery is available from only £1.95. We dispatch our express orders via three different delivery options. The services available are Royal Mail 24 Tracked (not guaranteed), DPD (guaranteed) or Royal Mail Special Delivery before 1pm (guaranteed). Royal Mail Special Delivery is our only guaranteed Saturday service.

DPD express delivery service includes door to door tracking, SMS alerts and a one-hour time slot for delivery so you know exactly when to expect your beauty goodies!

Justmylook accepts no responsibility for transport delays or circumstances outside of our control causing late delivery. Delivery will be to the address advised in your order. We will only deliver to the address provided at checkout. If no one is available at the postal address provided at the time of delivery, a note will be left to advise you or Royal Mail may deliver to a neighbour. Recipients can opt out of Delivery to neighbour and can also nominate a specific neighbour if they wish. Details of how to do so can be found here:

We do not allow collections.

Returns Policy

If you would like to return your order, please contact us (via this form) prior to sending your parcel back. accepts returns on all orders, as long as you notify us within 14 days of receipt that you're wanting to return your order. You then have a further 14 days to physically return the products. You will be responsible for the cost of returning the goods unless we delivered an incorrect item or the item is faulty. Please ensure that you keep a copy of your proof of postage, as we can't be held responsible for goods that have either been damaged or lost in transit. Goods must be returned in their original, sealed packaging and re-saleable. (This does not affect your statutory rights) If items are received back damaged, or missing items we are entitled to make a charge to cover the cost of this, and thus this may affect the amount credited to you. We aim to process returns within 5 working days of receiving the item back. If we deliver an item in error or a damaged item, we will cover the cost of returning this to us if required. Please note that we will only cover the cost of standard shipping for this. If you do receive a damaged item, please do not dispose of this without prior written confirmation from us as we may require it returned (at our expense). In the interests of hygiene we are unable to exchange or refund any grooming, cosmetic or electrical products once the security or hygiene tag/seal has been removed, or if they show signs of use unless the items are faulty. 

Hazardous Materials (HAZMAT)

Please note that Royal Mail currently class nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.

If your purchase exceeds the limits below then it will be delivered via an alternative method; Hermes if standard delivery is selected and DPD if express delivery is selected.


  • 4x nail polishes
  • 2x aerosols
  • Aerosols over 500ml
  • No flammable liquids can be shipped via Royal Mail
Review Summary - 4.9 out of 5 based on 70 ratings.
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Brilliant shampoo

November 12, 2019 |

November 6, 2019 |

Great product fast delivery perfect thankyou x

October 12, 2019 |

September 26, 2019 |

September 14, 2019 |

Fab quick delivery, well packaged.
Good value

September 12, 2019 |

Ive purchased cheaper silver shampoo in the past and noticed it doesnt bring my silver grey highlights back to their original colour so they seem to look more blonde than silver grey that i love.

I was recommended fudge by my stylist so gave it a go and im amazed how my silver grey returns with this product. Well worth paying the price and its a huge bottle so will last me a long time.

Quick delivery & im wanting to purchase the conditioner but its out of stock at the moment.

September 5, 2019 |

August 30, 2019 |

August 20, 2019 |

Excellent product highly recommended

August 16, 2019 |

An excellent product - really stops my grey/ash blonde highlights going "brassy".

July 24, 2019 |

July 23, 2019 |

Excellent product hair lighter like only out of salon recommend leaving on for 10mins does the job it says delighted 1000ml bottle will go long way.

July 5, 2019 |

June 25, 2019 |

Shampoo is great. Shame it took over a week to come and got lost in the process. Advice to anyone buy the shampoo from another company even if it is most expensive. Not worth the stress

June 15, 2019 |

May 22, 2019 |

May 5, 2019 |

May 3, 2019 |

May 2, 2019 |

April 16, 2019 |

Best purple shampoo out there

February 23, 2019 |

February 13, 2019 |

Excellent product!

January 30, 2019 |

Excellent! For slightly more than I'd normally pay for a 300ml bottle, I bought a full LITRE of Fudge Shampoo. This has to be the bargain of the year.

January 27, 2019 |

January 24, 2019 |

Great product!!

January 15, 2019 |

Made my hair purple In parches did not make my hair blonder

December 18, 2018 |

December 12, 2018 |


December 1, 2018 |

Great shampoo

November 20, 2018 |

Love this shampoo and great value with this salon sized bottle. Brilliant for toning blonde hair.

November 7, 2018 |

I put this on my dry hair and leave for 30 mins - 1 hour once a week and it totally gets rid of any unwanted yellow tones and transforms my hair into a lovely silvery colour. I've never had a problem with it leaving my hair with purple/blue tones after having on for this amount of time. This is the only silver shampoo I really trust

October 18, 2018 |

brilliant shampoo for blonde hair, recently gone blonder from having a really dark root stretch helping brilliantly to get rid of those warm tones. can't fault the price! definitely be buying again.

October 17, 2018 |

Just brilliant

October 5, 2018 |

October 2, 2018 |

Purchased this for my daughters balayage hair that’s gone a bit yellow over time and wow it’s beautifuk now all silvery and blonde rather than yellow and brassy. Saved myself £100 of getting it done again at the shops!!! Great product. Wear gloves and it cleans off fine from the bath and shower.

October 2, 2018 |

Smells soft. Leaves purple bits in hair

August 28, 2018 |

This product is fantastic! It does exactly what it says and believe me, you will never have to reach to any other product to keep your blond hair 'yellow-free'. You can alter the intensity of the tint by varying the time you leave the product on the hair. I only needed 5 minutes for an ash blond result but the longer you leave it in, the more 'violet' the result. I have my hair highlighted every 6 months and this shampoo keeps it fresh without having to use other colouring products. The shampoo is very strong in colour when it comes out of the bottle so don't swing it about - otherwise you'll have a matching bathroom suite!! (It'll wash off though) Buy it, now! You will never have to look for another shampoo again.

August 3, 2018 |

Great product. Got rid of the yellows in the first shampoo.

August 3, 2018 |

May 18, 2018 |

May 16, 2018 |

May 9, 2018 |

I absolutely love this range. I used to have bleach blonde highlights but always wanted a more platinum look which was, unfortunately, unachievable. I stumbled on this range as I wanted a product to take the brassiness out of my hair between colouring.

After my first use I almost fell to the floor with shock as my hair was a silvery grey with a few violet tones........but I actually loved this look.

I have so many compliments about the colour and I always tell them its not a salon colour but my Fudge shampoo.

The colour that was not achievable from my hairdressers was actually in a shampoo.

I also save a fortune as it actually blends in with my natural colour so I haven't had blonde highlights for over a year. My hair and bank balance are now in much better condition!!!!!!

April 11, 2018 |

March 30, 2018 |

Works like a charm for my silver hair left it on for round 30mins and it gave me purple stripes in my hair which i loved

March 17, 2018 |

March 17, 2018 |

March 7, 2018 |

Excellent product. Also purchasing the large bottle is very cost effective

March 3, 2018 |

Best shampoo around - leave on for 10 mins for a more purplely look x

February 24, 2018 |

February 13, 2018 |

Makes the blonde highlights in my hair really pop, almost grey in some areas - but I like this! It did leave my hair fairly dry though and I do not have the conditioner counterpart to tackle this.

January 30, 2018 |


I have brought lots of different violet toning shampoo in the past and I have finally found one that I Love. The price is good and delivery is fast.

January 21, 2018 |

January 18, 2018 |

Love it. Best toning shampoo I've ever used

January 5, 2018 |

Good product brightens hair well puchased for white show dogs good price as usex by my hairdressers.

December 28, 2017 |

Emma Baxter

Great product, had so much nice feedback since using this! I’ve gone from both dyed dark to light balayage and this shampoo has really helped me get through the orangish stage! I love it and am recommending to all who listens! It does leave you wth slightly purplish hands but they don’t stay that way for long so don’t worry!

December 17, 2017 |

December 13, 2017 |

Love this shampoo!
I have a mid-length, layered hair style, naturally dark blonde - going grey, with additional grey tones added. This shampoo picks up all the different tones and sharpens the overall colour of my hair. Leaves my hair clean, shiny and manageable.
Excellent value in 1000ml bottle.

November 28, 2017 |

Great toning shampoo at a great price and excellent fast delivery from Justmylook

November 27, 2017 |

I love this shampoo it's the best I have come across, & great value for money on this site

October 10, 2017 |

October 9, 2017 |

October 7, 2017 |

Brilliant !!!

October 7, 2017 |

Great product, fast free delivery. Would definitely recommend.

September 19, 2017 |


This is the best purple shampoo I have used. Very rich pigmented colour and after only a few minutes leaves your hair a very toned light blonde. It does leave a purple tinge if on too long though. This shampoo does stain your palms initially but it comes off.

September 13, 2017 |


Not the type to really review products but I honestly this purple shampoo was sent from the gods. Went from ginge to grey in one wash (I did leave it on more than the suggested time as my hair was awful, wouldn't if your hair is already in a good condition because it might go slightly purple). The 1000ml bottle is HUGE and will probably last me until death and the delivery was amazing, so fast. Highly highly highly recommend for anyone with brassy blonde hair!!

September 9, 2017 |

Great shampoo, quick delivery and service. Highly recommended.

July 28, 2017 |

Clean Blonde Violet Shampoo 1000ml

great product, very pigmented and lasts a long time

February 7, 2017 |

Clean Blonde Violet Shampoo 1000ml

I haven't tried it yet.

December 3, 2016 |

Clean Blonde Violet Shampoo 1000ml

Great value for money and is better than any other brands.

June 23, 2016 |